Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 32

Marketing Case Study Case Studies Sales 32

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).

Apparel 82

Apparel Healthcare Enterprise Chemicals 82

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Your content will become your marketing and sales.

Consulting 15

Consulting Productivity ROI Case Study 15