Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 28

B2B B2C Sales Data 28

Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior.

B2B 35

B2B Education Media B2C 35

ConsultX

SEPTEMBER 7, 2021

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28

B2B B2C Transportation Software 28

Tom Spencer

FEBRUARY 1, 2015

The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses. Let us know in the consulting forum.

Consulting 60

Consulting McKinsey Bain B2C 60

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. They are prevalent in the B2C world, but with so much B2B buying and selling happening remotely now, Forrester predicts asynchronous video messages “will be an essential arrow in the seller’s quiver in 2021 and beyond.”

B2B 29

B2B Sales ROI B2C 29

Harvard Business

MAY 25, 2018

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

Data 28

Data B2B How To B2C 28

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. They are also now available at a fraction of the cost compared to even five years ago.

Data 28

Data Productivity Airlines B2C 28

Harvard Business

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. Cons: PMs have less exposure to company strategy and are just one of many voices of the customer.

Productivity 28

Productivity Management Engineering Case Interview 28

Tsavo Neal

MAY 29, 2020

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. B2B customers buy for the same reason B2C customers buy: Sales is about people and it’s about problem-solving. What industry are they in? Your “referral well” will last 2–3 years — then it runs dry.

B2B 15

B2B Intellectual Property B2C Video 15

Harvard Business

AUGUST 4, 2017

She came back as a director of media strategy and content. “It was my first job out of college, and while it was my dream job, I wanted to expand my capabilities, learn more about the PR industry, and grow my network nationally beyond Baltimore,” she says. ” Be positive. And she did.

Company 46

Company Case Studies Case Study B2C 46

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry.

Strategy& 28

Strategy& Strategy Strategy Banking 28

Harvard Business

DECEMBER 18, 2017

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. The lessons from the fans of Real Madrid, FOX Sports, and NASCAR are relevant across many industries, including consumer packaged goods, retail, and automotive. ” Read More from Microsoft.

Sports 28

Sports Industry Data Media 28

Harvard Business

JUNE 20, 2018

Failing to take into account China-India differences can lead to inappropriate uniformity in the startup partnering strategies across these emerging markets. Compounding the challenge is the reality that while often taken in the same breath, China and India are in fact a study in contrasts. Align partner programs with national priorities.

Case Interview 32

Case Interview Company Government Policies 32

Harvard Business

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Marketing 28

Marketing Media Advertising eBook 28