Harvard Business

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. They are also now available at a fraction of the cost compared to even five years ago.

Data 28

Data Productivity Airlines B2C 28

Tom Spencer

FEBRUARY 1, 2015

The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses. PIOUTA: Pulled it out of thin air.

Consulting 60

Consulting McKinsey Bain B2C 60

1 to 1

AUGUST 30, 2021

Sales teams still relying on “old school” strategies and tactics will only go so far. Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services. Where you go from there is up to you.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28

B2B B2C Transportation Software 28

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

MAY 25, 2018

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

Data 28

Data B2B How To B2C 28

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry.

Strategy 28

Strategy Strategy Strategy& Banking 28

ConsultX

SEPTEMBER 7, 2021

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. ” Read More from Microsoft.

Sports 28

Sports Industry Data Media 28

Harvard Business

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. And most of all, get your mind around the fact that you may actually have to pay for content.

Marketing 28

Marketing Media Advertising eBook 28