Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior.

B2B 33

B2B Education Media B2C 33

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. Wide topic focus.

B2B 28

B2B B2C Transportation Software 28

Harvard Business

FEBRUARY 7, 2018

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. This is essential to determine where in the organization impact is most needed.

Data 28

Data Productivity Airlines B2C 28

Harvard Business

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

ConsultX

SEPTEMBER 7, 2021

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry.

Strategy 28

Strategy Strategy Strategy& Banking 28

Harvard Business

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Smart marketers will anticipate that strategy by asking one simple question, starting now: how can our marketing effort make the Internet better , instead of worse?

Marketing 28

Marketing Media Advertising eBook 28

Tsavo Neal

MAY 29, 2020

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. Consultants who specialize in serving a particular market vertical have a much easier time with marketing, sales, charging higher fees, etc. Nigel Green – Sales Consultant. What industry are they in?

B2B 15

B2B Intellectual Property B2C Video 15