Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. This is seldom a good approach.

B2B 28

B2B B2C Transportation Software 28

Harvard Business

MAY 25, 2018

Many global marketers are still struggling to understand what steps they need to take to prepare for this regulation and how it will impact their marketing strategy moving forward. For example, consumers can opt-in to receive an e-book that addresses some of their unique industry challenges.

Data 28

Data B2B How To B2C 28

Harvard Business

FEBRUARY 7, 2018

We also supplemented the survey with well-known brand rankings, Net Promoter Scores (NPS), and an analysis of their marketing expenditures and strategies. For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. In 2015, Boeing launched the Aerospace Data Analytics Lab in partnership with Carnegie Mellon University to develop AI technology for airlines.

Data 28

Data Productivity Airlines B2C 28

Harvard Business

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She came back as a director of media strategy and content. “Former employees are known quantities.” ” Be positive.

Company 45

Company Case Study Case Studies B2C 45

Harvard Business

DECEMBER 23, 2016

In order to create value in India in the coming decade, companies must have a mobile-first strategy. Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry.

Strategy 28

Strategy Strategy Strategy& Banking 28

Harvard Business

DECEMBER 18, 2017

At Microsoft, we continuously collaborate with businesses in an industry whose customers already self-identify as fans: sports. “NASCAR is unique for the loyalty of its fans and the way that the entire sport comes together once a week,” says Nick Franza, Manager, Technology Integration and Development at NASCAR.

Sports 28

Sports Industry Data Media 28

Harvard Business

APRIL 20, 2016

In the B2C world, it is about sales and customer loyalty: not just getting your customer to click and buy, but getting them so worked up about your product that they’ll never so much as think about buying from your competitor instead.

Marketing 28

Marketing Media Advertising eBook 28

Tsavo Neal

MAY 29, 2020

And when it does, you had better have a strategy for attracting new business — without relying on your network or referrals. B2B customers buy for the same reason B2C customers buy: Sales is about people and it’s about problem-solving. What industry are they in? Your “referral well” will last 2–3 years — then it runs dry.

B2B 15

B2B Intellectual Property B2C Video 15