The Fearless Marketer

OCTOBER 26, 2020

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Apply simple strategies to Meet with Your Ideal Clients who will be open to exploring with you how you can help them.

Marketing 62

Marketing B2B System Groups 62

1 to 1

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. B2B sellers understand they need to change yet face challenges to creating successful digital-first sales experiences.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

MARCH 14, 2018

The cartoon of business-to-business (B2B) buyers depicts gray-haired executives and purchasing agents in meetings, on the phone and lunching with their vendors. But along with fax machines and long golf games, these features of B2B life have all but disappeared due to the astonishing change in technology over the past two decades.

B2B 28

B2B Bain Research Study 28

1 to 1

MAY 6, 2014

A few years ago while attending Dreamforce, I had a few meetings with executives from marketing automation companies who shared different approaches to engaging with B2B customers and prospects. a LinkedIn post shared by a marketing VP for a life sciences company) that can then be used for relevant messaging.

B2B 46

B2B B2C Tools Data 46

Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. Meaning a B2B business is a business that's positioned to help an organization. Let me first get us on the same page on content marketing and all the pieces and how they all fit together. The reality is content marketing is not dead.

B2C 156

B2C B2B Consulting How To 156

Comatch

APRIL 3, 2023

1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase.

Media 52

Media B2B Development Sales 52

Harvard Business

JUNE 7, 2018

Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Data-Driven Marketing. This runs counter to the norm at many B2B sales organizations, which give little or no formal training on price realization. Insight Center. Sponsored by Google. Make it foolproof.

B2B 45

B2B Survey Company Sales 45

LSA Global

NOVEMBER 6, 2023

net promoter score This global and growing Integrated Technology Company wanted a customized sales management training program to meet the unique needs of their marketplace. The Sales Manager Training Workshop results were: 98% job relevance 98.4% satisfaction 145% knowledge gain 96.5% satisfaction 145% knowledge gain 96.5%

Sales 36

Sales Training Training Company 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

Sales 36

Sales Strategy Strategy Strategy& 36

1 to 1

MAY 1, 2024

Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. Often many stake holders and decision makers are involved specially in B2B. What If I Have a Small or Medium Business?

Enterprise 26

Enterprise Software B2B ROI 26

Action Plan

JULY 10, 2023

One of the very best books I’ve encountered on marketing and selling professional services. on Thursday, May 21, 2015, Sylvia Senaldi sent an email to Dr. Peter Tyre: Pete, Meet Mac Shields. Mac attended your presentation recently and wanted to see if you would be interested in meeting up for coffee. Get it here. At 8:15 a.m.

How To 40

How To Meeting B2B Conference 40

Harvard Business

JULY 12, 2017

B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. They’ve followed social media threads to prepare for the face-to-face meeting long before it happened. people are involved in purchasing decisions, on average. larger deals sourced through social platforms.

B2B 28

B2B Sales Media Survey 28

Harvard Business

SEPTEMBER 12, 2016

Decision making at big B2B companies is often skewed by anecdote and myth: A worried report from the most vocal salesperson about a competitor’s latest move; a customer complaint that happened to be fielded by a senior executive. That’s complicated at any B2B business. Vincent Tsui for HBR.

B2B 28

B2B Sales Data Automotive 28

LSA Global

APRIL 1, 2020

There is no doubt that your target B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions. Learning How to Sell Socially Matters. Weak Adoption Strategy.

Training 36

Training Training B2B Sales 36

LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Industry Leadership Company 36

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Marketing and sales departments often set their strategies, and goals, separately from each other.

Sales 28

Sales Marketing B2B Case Interview 28

The Fearless Marketer

JANUARY 10, 2022

And we revert to the “prayer method” of marketing and selling: “Dear God, I will do the best job I possibly can, if you will only get my happy clients to refer new clients to me. But we keep slamming into the selling wall and avoiding both marketing and selling activities. And what do you do in that meeting? The difference?

B2B 62

B2B Meeting Groups Marketing 62

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. It also helps the marketing team and sales team stay on the same page so that the business can create a cohesive plan that brings in revenue. However, it goes far beyond that.

Sales 62

Sales B2B Training Training 62

The Fearless Marketer

MAY 25, 2020

make your reservation here ) My guest, Lisa Nirell, was one of the first people to go through my Marketing Certification Program in 2008 and has gone on to a distinguished career as a marketing consultant, author, and speaker. Now I need to put my attention on my current Marketing Action Group Programs. I hope you can attend.

B2B 71

B2B Small Business Energy Education 71

Tom Spencer

SEPTEMBER 5, 2020

It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Alternatively, B2B sales happen when one business sells its products or services to another business. Potential leads.

B2C 88

B2C B2B Sales Strategy 88

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36

Sales B2B Metrics Case Study 36

Tom Spencer

NOVEMBER 19, 2021

Once you have customer buy-in, you can set up meetings and determine whether a proposal can be submitted. As a result, business development consultants need to spend significant time building and nurturing relationships with individuals who have the ability to make decisions and the authority to spend money.

Development 88

Development Consulting B2C B2B 88

Harvard Business

JUNE 10, 2016

Unfortunately, many tech startups get stuck at this stage because they can’t quite figure out a scalable way to go to market. Figuring out a go-to-market approach is no trivial exercise — it separates the companies that will be successful and sustainable from those that won’t.

Marketing 28

Marketing Software Sales Exercises 28

1 to 1

SEPTEMBER 5, 2017

These powerful and insightful tools are being applied in unique ways to meet needs throughout the customer lifecycle. And the recent Leadscon 2017 “Connect to Convert” conference in New York bustled with innovative ideas about how to use AI and bots in B2C and B2B marketing. Finding the right AI for the job Design that Speaks!

B2C 20

B2C B2B Conference Tools 20

Harvard Business

NOVEMBER 23, 2018

Our recent benchmarking of nearly 900 B2B companies underscores the importance of these tools. Digital tools can also open new go-to-market approaches. They rely on backward-looking sales data and broad-brush reports to calculate overall market size and gauge how many reps they need and where to assign them. billion vs. $1.2

Sales 47

Sales B2B Tools Software 47

Emerson Consulting Group

MAY 10, 2019

Being able to meet and get to know fellow CEOs from a different industry or even a similar one helps a lot due to the sharing of like information. B2B “Coffee Connection” to facilitate exchange of prospects, leads, brainstorming and resources to aid everyone’s business development objectives. Our members will be happy to meet you!

Meeting 40

Meeting B2B Nonprofit Media 40

LSA Global

MARCH 18, 2022

3 Sales Context Tips to Increase Revenue from Existing Customers Outperforming B2B sales organizations ensure that their sales strategy and sales culture are defined and aligned to grow existing strategic accounts. Current and repeat customers spend two-thirds more than new customers.

How To 36

How To Sales B2B Culture 36

Tom Spencer

NOVEMBER 19, 2016

Further, with Fintech taking hold as a revolutionary force in banking and insurance, the large banks here are considering how to transition in a digital world which will change their business operations and market footprint – and that is not limited just to corporate banks, but global powerhouses like the ECB itself.

Banking 60

Banking Insurance Insurance B2B 60

Martinka Consulting

JULY 15, 2017

but just think if as (B2B) customers we knew in advance how vendors treat their customers, if their billing is timely and accurate, if delivery schedules are met, and more. During a recent meeting, someone was talking about how they were firing a customer. Vendors and customers – we can do credit checks, background checks, etc.

Case Interview 40

Case Interview Interviews B2B Culture 40

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. SOURCE: Social Talent.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Overwhelmingly, those IoT 1.0

B2B 28

B2B Productivity B2C Enterprise 28

Harvard Business

MAY 18, 2018

Today, digital competitors are using new business models to win, attracting and retaining consumers by reimagining products and services to meet consumers’ changing needs. Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide.

Accenture 28

Accenture Strategy Strategy Strategy& 28

Harvard Business

MARCH 10, 2017

See More Videos > See More Videos > We have worked with several companies in B2B industries to use Microsoft Workplace Analytics as part of a broader effort to improve sales effectiveness. Sales leaders would dearly like to know whether their deployment of sales capacity aligns with the most attractive opportunities in the market.

Sales 45

Sales Software Productivity Data 45

Management Consulted

JANUARY 22, 2015

Altman Vilandrie is a smaller firm, and so I was also able to meet a lot of the people that work there and got a great vibe from the directors and the other analysts. We really tried to figure out if there was a market there. We used a lot of the same tactics that we learned at Altman Vilandrie applied to this problem. So that was one.

Hotels 100

Hotels Oliver Wyman Travel Recruiting 100

Harvard Business

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. But VoloMetrix data showed a different picture: Account managers were spending more than one-third of their time on accounts at or near the bottom of the pyramid.

Sales 35

Sales Software Tools Data 35

Harvard Business

MAY 24, 2016

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. One is a sales force that is easily meeting its targets with the product.

Productivity 34

Productivity Sales Development B2B 34