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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 72
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How to Craft a Durable Strategy for the Long Run

Tom Spencer

Hundreds of articles have been written on strategy, each with an author that presents a unique perspective from years of paradigm-shaking experience. Some even “reinvent the wheel” by rejecting past concepts altogether and introducing an entirely new way of thinking about strategy.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

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Integrating Digital Tools into Every Stage of Your Sales Strategy

Harvard Business

Digital tools powered by relevant data can help to generate customer insights, better allocate sales resources, facilitate channel interactions, and improve brand value. But, like any tool, digital systems are only as good as their users.

Tools 76
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Increasing Online Sales: Leveraging Consulting Services

Business Consulting Agency

In the fast-paced world of e-commerce, businesses are continually striving to enhance online sales, capture a larger market share, and boost profits. Increasing online sales by leveraging consulting services is good business. Work with expert support.

Sales 52
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Critical Role of Digital Marketing for Companies

Business Consulting Agency

In the digital age, the importance of effective online presence and marketing cannot be overstated, especially for startups, small businesses, and online retailers. Digital marketing services offer a strategic advantage, enabling these entities to compete on a level playing field with larger competitors. Get a consultation.

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Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy

Harvard Business

This article provides a process for segmenting prospective customers in this fashion and creating a sales strategy. When companies are creating profiles of possible target customers, there is a dimension they often overlook: the urgency of the need for the offering.

Sales 52