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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

This article was written by ChatGPT using the transcript of the roundtable, but it was lightly edited. For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Like I did for this article!)

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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? In this article, I will share three tips for startup success.

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Comprehensive Guide to Selling Your Products Online

Business Consulting Agency

The digital marketplace offers an abundance of opportunities for businesses to sell products online, catering to a global audience. However, the process of starting online sales demands strategic planning, seamless execution, and a thorough understanding of e-commerce dynamics. Shopify, WooCommerce, Magento).

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).