When Charismatic CEOs Are an Asset — and When They’re a Liability
Harvard Business
DECEMBER 1, 2023
However, charisma can be especially useful in two business concepts with big unknowns: entrepreneurial startups and corporate turnarounds. Starting in the 1980s, a generation of larger-than-life CEOs became full-blown celebrity, but over time, research suggested that charismatic CEOs tended to have drawbacks at leaders.
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