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Breaking down the M&A Case Study

Tom Spencer

Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. IBM estimates that thanks to its footprint it could accelerate the growth of the companies it purchased by more than 40% over the two years following the acquisition in some cases.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Psychographic segmentation.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

It is sure to become a definitive source for professionals with respect to time-strategies, very current company examples and case studies, and timeless treatment of a marketing segmentation area that has not been comprehensively addressed before. Update (6/30/2010): Catchy teaser video on Time-onomics just released.

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Digital Growth Depends More on Business Models than Technology

Harvard Business

These include manufacturing, budgeting, planning, sales and marketing, and customer service. For an example of digitally-enabled business model transformation, consider Domino’s Pizza, which has experienced a massive turnaround since 2010.

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.

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The Right Way to Spend Your Innovation Budget

Harvard Business

We’ve come to these conclusions after completing case study analyses of a range of companies, including Nokia, Kodak, Borders, Amazon, Apple, and Xerox. Nokia during 2007-2010 was an example of a corporation with great innovation capacity. Apple kept 30% of the sales made by outside developers.

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Million Dollar Takeaways and Goals

Chad Barr

Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Develop case studies that enable clients to relate to them. 2010 and Million Dollar Web Sites and more.