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Breaking down the M&A Case Study

Tom Spencer

product cross-selling, using one company’s distribution channels for the other company’s products, etc.)? It is almost impossible to cover all these aspects in a 30-60 minutes case interview. Situation #2: In 2010, Apple decided to buy Siri , its now famous voice assistant. Are there cost synergies (e.g.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

Adrian Ott cites the example of P&G’s Febreeze, which was a great product that initially failed in the market because people forgot to use it. To bring Adrian Ott’s framework back full circle, she addresses the challenges of products in each Time-ographics quadrant and key tools that can be used for each.

Marketing 256
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The Right Way to Spend Your Innovation Budget

Harvard Business

Most innovation investments, such as product improvement, technological innovation, and research and development (R&D) traditionally aim at strengthening the innovation capacity of the organization. Nokia during 2007-2010 was an example of a corporation with great innovation capacity. ” The Ovi Store was discontinued in 2015.

System 43
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Digital Growth Depends More on Business Models than Technology

Harvard Business

Key Resources are the assets that are required to deliver the CVP to the customer at a profit, meaning the people, technology, products, facilities, equipment, channels, and brand. These include manufacturing, budgeting, planning, sales and marketing, and customer service.

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How to Quantify Sustainability’s Impact on Your Bottom Line

Harvard Business

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.

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Million Dollar Takeaways and Goals

Chad Barr

Takeaways: Productize my business to complement the concept of the accelerant curve. Manage myself out of the business, increase my virtual team, clone myself as much as possible in sales & marketing, leverage my staff to the highest level possible and hold them accountable for outcomes and results. Productize my business.