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Breaking down the M&A Case Study

Tom Spencer

Can the buyer easily finance the acquisition? Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. Situation #2: In 2010, Apple decided to buy Siri , its now famous voice assistant. What’s the acquisition rationale? Apple Acquisition.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Psychographic segmentation. Assessing the progress of your marketing strategy.

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Digital Growth Depends More on Business Models than Technology

Harvard Business

Given that those companies were all venture-financed and emerged from Silicon Valley, you might assume that the key ingredients that have ensured their success were cutting-edge technologies, digital platforms, and customer bases that were chiefly made up of digital natives.

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The Right Way to Spend Your Innovation Budget

Harvard Business

People can be hired through the sharing economy; technology can be rented by the hour; finance can be sought for any prototype, and assets bought. We’ve come to these conclusions after completing case study analyses of a range of companies, including Nokia, Kodak, Borders, Amazon, Apple, and Xerox.

System 40
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. Nearly every function from marketing to human resources and finance was replicated at each level: Enterprise functions and infrastructure. Country P&Ls would be replaced with simpler, sales-oriented measures.

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