2010 Case Studies Marketing Productivity 
Tom Spencer
OCTOBER 26, 2019
The market. The first area consultants typically analyze in M&A cases is the market. This is extremely important because a big part of the success or failure of the acquisition will depend on broader market dynamics. How big is the market? How profitable is the market? M&A Case Examples.
Steve Shu Consulting
JUNE 30, 2010
In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.
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Tom Spencer
JUNE 6, 2020
It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features.
Prudent Pedal
APRIL 30, 2019
To illustrate a powerful example of how firms might think about their own growth, marketing, and brand strategies from the data they’re looking at. Rethinking What Market Data Is NOT Telling You. adult population, according to Pew Research Center’s 2014 Religious Landscape Study. Catholic population actually peaked in 2010.
Management Consulted
MARCH 18, 2015
In 1954 , Bill Frohlich, and David Dubow, teamed up to form IMS, a market research company aimed at enabling organizations make informed, strategic decisions about the marketplace. By 1969 , they had proven themselves and were held as the gold standard in pharmaceutical market research in Europe and Asia. Market development strategies.
Kates Kesler
JUNE 11, 2014
The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. Royal Dutch Philips is a $20B diversified consumer electronics, healthcare, and lighting products company. The growth imperative has never been more important.
Harvard Business
SEPTEMBER 13, 2017
We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.
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