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Never Cold Call Again: How to Get More Referrals for Your Consulting Practice

Consulting Success

In his book Permission Marketing, Seth Godin explains that there are two forms of marketing: Interruption Marketing: the old, intrusive marketing methods where you interrupt your potential client. Permission Marketing: marketing methods where you draw potential clients in — inviting them to listen to your.

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Permission abused is permission lost

Seth Godin Blog

Permission is valuable and permission is fragile. If someone doesn't want to hear from you anymore, you've lost the ability to reach them. Yes, you can go back to trying to interrupt them, but of course, that's getting more and more expensive.

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If a Pro Advertiser Described Your Consulting Firm, Here’s What She’d Say

David A Fields

Before we dive in, I invite you to glance at the clock and give yourself permission to focus on this for 15 minutes. You can explain your consulting firm’s work to prospects in language that is far more fascinating, exciting and, ultimately, more compelling than your standard, dull descriptions.

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Top Gun Style Aerial Chicken With Russia Sends US Spy Plane Into Swedish Air Space Without Permission

MishTalk

The RC-135 Rivet Joint fled into nearby Swedish airspace without that country''s permission, a U.S. The airplane may have gone through other countries'' airspace as well, though it''s not clear if it had permission to do so. military official told CNN. We acknowledge a U.S. State Department said.

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Burning Out? Give Yourself Permission to Dial It Back.

Harvard Business

Four strategies to help you convince yourself.

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Working Parents, Give Yourself Permission to Recharge

Harvard Business

And how to do it.

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Consulting Tip #1: Invite People to Your Newsletter

Johanna Rothman

Because those people gave you permission to market to them. But unless people give you permission to write to them, you can't reach them. You can only reach people who gave you permission to do so. Blogging and social media are about discoverability—not permission-based marketing. That's permission-based marketing.