article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

article thumbnail

Empowering Small Business Growth Through Consulting

Business Consulting Agency

Consultants offer expertise in developing comprehensive marketing strategies, including digital marketing, social media management, content creation, and customer engagement initiatives. Marketing and Branding Strategies Effective marketing and branding are essential for small businesses to stand out in competitive markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employees Who Use Social Media for Work Are More Engaged — but Also More Likely to Leave Their Jobs

Harvard Business

Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. Research has shown that 82% of employees think that social media can improve work relationships and 60% believe social media support decision-making processes. Henrik Sorensen/Getty Images.

Media 35
article thumbnail

Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. The fight for new recruits is intense — not just in the tech sector, but across all industries. Don’t keep relying on the same old social media platforms.

article thumbnail

Benefits of Small Business Consulting

Business Consulting Agency

Consultants develop tailored strategies for digital marketing, social media engagement, content creation, SEO optimization, and customer acquisition, maximizing brand visibility and market impact.

article thumbnail

Fix Your Social Media Strategy by Taking It Back to Basics

Harvard Business

A recent CMO Survey indicates that marketers plan to double their spending on social media in the next five years. Yet IBM’s C-Suite Study reports that nearly half of CMOs believe they are not prepared to manage the challenges of social media. Other articles advise using social media networks, such as Pinterest.

Media 28
article thumbnail

Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

The firm does a significant amount of diligence work for PE firms, and also performs an assessment of their ability to compete from a technical and product standpoint for tech acquirers – Bulger Partners is the only firm in the industry currently providing this service. Be aware that the firm only recruits at a few select undergrad programs.

Software 165