Consulting Matters

AUGUST 26, 2021

Consultants are focused on enhancing leadership AND organizational capacity. On the other hand, coaches are focused on the leaders themselves and helping them improve their personal and leadership effectiveness. Slowing down doesn't mean shutting off work to be on social media.

Consulting 156

Consulting B2C B2B ROI 156

Asamby Consulting

MAY 4, 2022

Reform your team’s meeting habits to boost productivity and business impact as a CEO (a post-pandemic approach). Too many meetings will slowly weaken productivity by splintering everyone's work into small chunks and reducing their time for deep work. And with less productivity comes less impact and/or innovation.

Meeting 52

Meeting Tools Survey Productivity 52

Prudent Pedal

MARCH 27, 2020

She put the list together on her own (no parental mandate) because her Spring break plans were canceled and social media just was getting old (there is hope for the world.). Yesterday my 17-year-old, over-achieving daughter shared her Spring break, social-distancing To-Do list. Call clients and colleagues to check on them and their families.

Journal 72

Journal Video Marketing ROI 72

Harvard Business

MARCH 22, 2017

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. Each outbound communication is measured individually for immediate ROI. These members are 2.6 Turn everyone into an advocate.

Marketing 44

Marketing Agile Fashion Sales 44

Harvard Business

JUNE 8, 2018

This principle has always been a priority for the leadership team at Vineyard Vines and it is still top of mind today. So, over the years, the retailer fell into the trap of relying on traditional “batch-and-blast” types of communications to reach their customers, promote products, and make offers.

Retail 29

Retail Engineering Apparel Data 29

Tsavo Neal

APRIL 27, 2017

Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Thought-leadership and demonstrating expertise are how you build trust and attract new clients. Source: Media Post. Source: Margin Media.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

OCTOBER 12, 2018

After a few years, some of these projects work out and are on their way to production. In the mediocre strategy, one or two of these projects may even have a clear ROI for the business. Crafting a data strategy requires many parties at the table, including data experts, technology leadership, and business and subject-matter experts.

Data 31

Data How To Efficiency ROI 31

Harvard Business

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Without support from leadership, your AI transformation might not succeed.

Survey 37

Survey Tools Industry Automotive 37

Tsavo Neal

JANUARY 25, 2018

Selling productized consulting. ROI calculator. You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68