its-what-not-how 
Consulting Matters
MAY 9, 2024
Unclear about what you do and how to describe it? Crafting brand messages that clearly articulate the unique value of what you do as a consultant or coach can be VERY challenging, yet it’s crucial for connecting with your ideal clients. Want to know a secret?
Successful Independent Consulting
APRIL 1, 2024
Think of it from your potential client’s perspective. If someone is going to spend tens of thousands of dollars, they want to hire an expert, not someone who has “done something sort of like it,” or “done it once or twice,” or who may be able to help them. What is his sweet spot? What is he really good at?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Consulting Success
FEBRUARY 19, 2024
Your pricing structure may not be as profitable as it should be. And that is what we will address today! He also talks about the common pitfalls during sales calls and how you dodge them. In this episode, Bill Wilson shares his insights to unlock the secrets of a profitable pricing business that drives success.
Consulting Matters
MAY 2, 2024
How quickly would you want to duck out? That’s how social media can feel for many consultants and coaches. BUT what if I told you that this 24/7 networking event could not just be bearable but actually fun and exactly what you need to build awareness about your brand and get clients ?
Advertiser: ZoomInfo
So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.
Consulting Matters
MARCH 3, 2021
Which for most of my clients - it's their absolute least favorite thing. Most of these consultants and coaches love what they do. But they hate the struggle of trying to find the words to describe what they do and write about it. One of my favorite things to write and talk about is copywriting. This article is for you.
Consulting Matters
MARCH 21, 2024
And we’ve all been stumped on how to handle it! If so, pay close attention to this episode where my guest, licensed therapist, author, and narcissism expert, Chuck DeGroat will share with you why so many narcissists wind up in positions of leadership and how to handle them. Can you relate?
Advertiser: ZoomInfo
More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts. What's covered: Targeted prospecting.
Expert insights. Personalized for you.
156 
Let's personalize your content