Kai Davis

NOVEMBER 15, 2018

A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target. Would you believe it?

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Kai Davis

NOVEMBER 15, 2018

A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target. Would you believe it?

Consulting 40

Consulting Case Interview Case Study Case Studies 40

Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. For example, consider Dez Blanchfield , whom I interviewed. Think about the influential voices in your industry. They already have the trust of thousands, if not millions, of your target customers.

B2B 35

B2B Education Media B2C 35

Rod Burkert

SEPTEMBER 25, 2019

Given the several posts I’ve written about disruption in our industry, this is an excellent read. Last month I interviewed Jim Hitchner on my INSIDER webinar series. We talked about how Jim scaled his practice with 1:many fee-based newsletters and webinars. For example. Later, I talked about this with a colleague.

Case Interview 40

Case Interview Video Conference Interviews 40

Women in Consulting

MAY 13, 2014

Anyone who will interview with the media needs to be media trained. Practicing some basic techniques and doing some mock interviews can make a world of difference. The result: the second company was perceived as the industry leader; my new client an “also-ran.”. If it is not, move it there today. Refusing to be media trained.

How To 69

How To Media Productivity Interviews 69

Rod Burkert

OCTOBER 2, 2019

riffs on Jim’s success from augmenting his traditional 1:1 BVFLS client service valuation practice with 1:many BVFLS user products (like his newsletters and webinars). Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Ron Seigneur. In case you missed last week: Why can’t we copy Jim Hitchner?

Education 40

Education Case Interview Resources Data 40

Rod Burkert

NOVEMBER 5, 2019

On to this week: At one time in your professional life, I imagine you have participated on a webinar. This past Friday, I hosted my fifth Practice Development INSIDER webinar. So while having five webinars under my belt isn’t all that many, I can see the patterns and repetitions developing for what needs to be done.

Case Interview 40

Case Interview Interviews Marketing Report 40

Rod Burkert

SEPTEMBER 12, 2018

And it became apparent that my interviewer was looking for ammunition to shoot down those free (or near-free) valuation calculators. Solution: The latitude conferred by “professional judgment” (or what passes for it) is the bane and the bounty of our industry. He was surprised that I couldn’t give him the bullets. But which one?

Report 40

Report Data Industry Conference 40

Chad Barr

NOVEMBER 25, 2012

Earlier this month, I was interviewed by Tannette Johnson-Elie, Writer/Media Professional for Marketwire small business blog [link] and here is her article: We’re in a business world that’s evolving faster than ever. Those who are doing so, are diving into blogs, online videos, podcasts, E-books and online workshops and webinars.

Small Business 40

Small Business Media Organizational Development Ethics 40

Emerson Consulting Group

APRIL 4, 2019

If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. C-Level Community: This innovative online subscriber service provides resources, blogs, webinars, an Expert of the Week Q&A, etc.

Journal 40

Journal Case Interview Conference Meeting 40

Emerson Consulting Group

FEBRUARY 27, 2019

Adds Brian Urban, CEO of Sencorp and four other companies, “Being able to meet and get to know CEO peers from different industries or even a similar one can help a lot due to the sharing of like information. C-Level Community: This innovative online subscriber service provides resources, blogs, webinars, an Expert of the Week Q&A, etc.

Cash Flow 40

Cash Flow Conference Meeting Groups 40

QEmploy

OCTOBER 8, 2019

Whether you need information on the latest trends in the industry or you are running out of inspiration, I know that my list will help you in these areas. To be the best is not just knowing the industry, you also need to know in which direction it is heading. Their site contains regular publications and industry insights. .

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Interview an expert. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Rod Burkert

APRIL 8, 2020

So far, each guest I have interviewed in my INSIDER series (10 as of this post) believes it is important for practitioners to specialize. Barbara Price (CMO of Mercer capital) said in her April 3rd INSIDER interview: “Specialization creates a pricing fence around you.” Free LinkedIn webinar. In real life. Related posts.

Mercer 52

Mercer Case Interview Interviews Tools 52

Kai Davis

OCTOBER 19, 2017

This should, ideally, be an industry (e.g., “Dentists”) or technology (e.g., “Shopify” or “Redmine”) vertical. Do you know anyone else in INDUSTRY who is looking for help achieving OUTCOME?”). Let’s Talk About “The Positioning Question” What target market do you serve?

Engineering 40

Engineering Education Industry Marketing 40

Rod Burkert

APRIL 29, 2020

Last week, I watched a Tim Ferriss-recommended interview with billionaire Chamath Palihapitiya. The theme of the interview is how/where Chamath is investing as a result of Covid-19 (incredibly interesting perspectives). And that Uber has not put taxi drivers out of business—it was the industry’s refusal to change.

Case Interview 52

Case Interview Interviews Development Tools 52

1 to 1

MAY 7, 2013

Webinars & White Papers. 1to1 Webinars. Industry Events. Intuit also administers a panel of about 10,000 accountants and tax professionals who share their input through in-depth interviews and topical surveys. Webinars & White Papers. Industry Events. CRM Newsletter | CRM Web Exclusives | CRM Webinars.

Media 51

Media Airlines Case Interview Trends 51

Harvard Business

OCTOBER 31, 2018

And yet more than four decades after the term “sexual harassment” was first coined, it remains a persistent and pervasive problem in virtually every sector and in every industry of the economy, our new Better Life Lab report finds. It could prove a promising, long-term solution. That’s not it.’”

Training 37

Training Training Company Emotional Intelligence 37

Epicflow

DECEMBER 29, 2022

SoftwareWorld, a solution review platform that showcases top tools for different industries, has added our product to their list of the best software solutions for resource management this year again. We signed agreements with several more enterprises from different industries this year. We’re so proud of him! . research; .

Company 52

Company Resources Analysis Groups 52