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Purpose Behind Networking as an Aspiring Consulting

Tom Spencer

Learning More About a Company – A Competitive Edge in Interviews In the competitive world of management consulting, a comprehensive understanding of a company can be a game-changer during the interview process. Referrals can be a game-changer in the competitive consulting job market.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. First, be clear on who your ideal client is and what is their pain points.

Marketing 202
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How to Create Breakthrough Success without Burnout: Interview with Rachelle Stone

Consulting Matters

Interview with Rachelle Stone. I’m super excited to have an opportunity to interview Rachelle Stone, one of my favorite Consultant Institute members, almost graduate. Betsy Jordyn: Welcome everybody, this is Betsy Jordyn. Rachelle, welcome. Rachelle Stone : Thank you. Good to be here, Betsy. Rachelle Stone : Sure.

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An Interview With Deb Siegle

Women in Consulting

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. Here are excerpts from that interview. A mix of both industry-specific organizations and general business or consulting organizations can work well.

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What to Say Once You Get a Meeting

The Fearless Marketer

One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. You’ve spoken at Social Media Marketing World and other places. You’re writing a book and need to interview people: “I’m looking to connect with top-level leaders who have a reputation for shifting their culture.”.

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consulting niche celebrity

Kai Davis

A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.

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Becoming a “Consulting Niche Celebrity”

Kai Davis

A value proposition and a differentiator that none of your competitors (no matter how hard they try, how long they’ve been in the industry, or how much money they spend) can compete with? You: Pick a Target Market (Niche) — You want to pick a small, specific niche within an industry to target.