How One Startup Developed a Sales Model That Works in Emerging Markets
Harvard Business
SEPTEMBER 7, 2016
We serve two markets that are very different but united by the common need for reliable, safe access to energy: outdoor recreationalists and low-income households in emerging markets. It was a good idea in theory, but ultimately it was too passive as a sales approach: Simply placing our HomeStove on a shelf did not lead to uptake.
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