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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. Product recommendations have been commonplace in most online shops such as Amazon for many years. Producers of consumer goods have been especially successful in developing and marketing new products using this approach.

Data 74
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Call Length Is the Worst Way to Measure Customer Service

Harvard Business

Practitioners and pundits alike have long debated which metric is best for assessing the performance of a service organization. It’s not surprising that the metric figures prominently on a service rep’s scorecard. Why is average handle time such a bad metric for service? And customers can tell.

Metrics 35
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Battle-Tested Advice for New Managers and Tough Conversations

LSA Global

Ask if there is a way you can help set up a schedule that will ensure Chris’ work is delivered in timely fashion so that team members can finish without working overtime. Clarify the team’s goals, plan, scope, deliverables, success metrics, roles and responsibilities with Chris. Using a “positive no” between two yesses.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

An interface communicates the algorithms’ results along with more-nuanced data, such as the personal notes, to the company’s fashion stylists, who then select five items from a variety of brands to send to the customer. The fashion industry is no stranger to fast cycles of learning.

Company 28
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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. This includes the product, the buying process, the ability to provide support, and customer relationships over time. The metrics also changed. But marketing, like other corporate functions, has become more complex and rigorous.

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. In both cases, social and environmental metrics matter for the business’s financial success.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. The company’s first revenues indicate the acceptance of its product or services by customers. Many of these metrics are disclosed in Facebook’s financial statements.