Remove Fashion Remove Interviews Remove Metrics Remove Productivity
article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. To explore this question, we interviewed senior marketing executives across dozens of top brands. This includes the product, the buying process, the ability to provide support, and customer relationships over time. The metrics also changed.

article thumbnail

A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

In a follow up HBR article , we interviewed several chief financial officers (CFOs) of leading technology companies and senior analysts of investment banks and distilled seven key insights from those discussions. The level and trend of a company’s top-line metric is an advance indicator of the success of its business model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PM Interview Question – What’s Your Favorite Product and Why

Tom Spencer

Like a consulting interview, a product manager (PM) interview consists of multiple parts, including a case study and a behavioral portion, which looks for communication, management, and prioritization skills. But what’s different is that it adds a twist by having product-related questions as well. Which product to pick?

article thumbnail

How to Make a Great First Impression

Harvard Business

The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. If, for instance, colleagues say you are a great people manager, seek out metrics to support that idea. Perhaps your direct reports tend to get promoted faster or your team is more productive.

How To 28
article thumbnail

How to Pass the McKinsey Problem Solving Game

CaseInterview.com

In the case interview process for McKinsey, one of the early evaluations is “Solve,” McKinsey’s digital assessment game (formerly called the McKinsey Problem Solving Game). When you play these games, you want to very quickly figure out which specific metric (there will be more than one) is subject to these greater-than and less-than rules.