Remove Development Remove Fashion Remove Metrics Remove Productivity
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Big Data in Marketing – It Is Here To Stay

Tom Spencer

This is especially important for marketers whose job is to connect consumers and products. Product recommendations have been commonplace in most online shops such as Amazon for many years. Producers of consumer goods have been especially successful in developing and marketing new products using this approach.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

An interface communicates the algorithms’ results along with more-nuanced data, such as the personal notes, to the company’s fashion stylists, who then select five items from a variety of brands to send to the customer. The fashion industry is no stranger to fast cycles of learning. Or knowledge about a client’s age?

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Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

Among other things, there is growing demand from both retail and institutional investors to align their capital with better environmental and social outcomes, and more resources going into index fund or quasi-indexing products. In both cases, social and environmental metrics matter for the business’s financial success.

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The Forecasting Sweet Spot Between Micro and Macro

Harvard Business

All of these things can dramatically influence your need for products and services. Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. Specifically, from 2000 until 2012 its development index rose from 59 to 72, putting it into the “high” development standard.

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What Creativity in Marketing Looks Like Today

Harvard Business

Marketers need to master data analytics, customer experience, and product design. Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. The metrics also changed. Everyone likes to talk about being “customer-centric.”

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. The company’s first revenues indicate the acceptance of its product or services by customers. Many of these metrics are disclosed in Facebook’s financial statements.

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Your Team Doesn’t Need a Data Scientist for Simple Analytics

Harvard Business

For example, highly complex product and service environments will require domain experts or subject matter experts. Simpler product environments will require experts in operations, logistics, and supply chain. Help your employees be more data-savvy. Find the supporting players.

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