Remove Fashion Remove Marketing Remove Sales Remove Training
article thumbnail

Leveling Up: Consulting Skills for an AI-Powered World

Tom Spencer

For example, in a retail setting, let’s say a fashion clothing client wants to understand the purchasing behaviour of their customers. Consultants are still needed to interpret the results, identifying key trends and patterns, and making recommendations that can help the client to increase sales and customer satisfaction.

article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Buyer’s Journey Mapping Back On Track

Prudent Pedal

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Today, marketing professional services is much like marketing a SaaS company and demands an effective understanding of how clients buy.

B2B 52
article thumbnail

The DNA of a New Species of Leaders

Rick Conlow

” Since Price implemented his plan sales growth and profits doubled. Mr. Demoulas is the beloved CEO of Market Basket, a grocery store chain of 70 locations and 25,000 employees in the NE United States. Leaders like him focus only on bottom-lines, stock markets, or quarterly reports. His antics caused a firestorm.

eBook 52
article thumbnail

Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. The experience in consulting is more akin to CEO-in-training-type experiences. How accurate is that in practice?

article thumbnail

Free Shipping, Lenient Return Policies, Rampant Returns; UPS Expects 15% Jump in Returns; Reflections on Retailer Wages

MishTalk

From a customer standpoint, what''s not to like about the shop-at-home, no gasoline, no sales tax, low-price-guarantee, and lenient return policy model of online retailers? And as sales (or alleged sales) increase, so do returns. And the tide of goods flowing back to retailers is rising. Shipper United Parcel Service Inc.

Retail 67
article thumbnail

Top 10 Consulting Firms In New York

Management Consulted

Compensation and benefits are on par to the market, but not adjusted for NYC living (so for take-home pay you might be better off in Atlanta or Dallas as a young McKinseyite, unless the magnetic draw to the Big Apple is just too much). In New York, Bain is located at 1114 Avenue of the Americas on the 43rd Floor.