article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

Kalypso Interviews & Culture

Management Consulted

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
article thumbnail

Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. Market Research. Bilingual Outbound Interviewer. Outbound Interviewer.

article thumbnail

Consultant Marketing Pillow Talk

Jerry Fletcher

Ego boosting events These can take on many guises. For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. Here are some ways you can make that wok to everyone’s advantage: Joint presentation at an industry event.

article thumbnail

Purpose Behind Networking as an Aspiring Consulting

Tom Spencer

Learning More About a Company – A Competitive Edge in Interviews In the competitive world of management consulting, a comprehensive understanding of a company can be a game-changer during the interview process. Referrals can be a game-changer in the competitive consulting job market.

article thumbnail

Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. Just be sure to keep this in mind as you apply and go through the interview process. . What does this mean?