How Do Behavorial Scientists Think We Should Deal With Reason And Emotion In Our Decisions?
Steve Shu Consulting
AUGUST 26, 2016
The balancing act is tricky, and I think context and desired outcomes matter. For example: A thirty-year old might have problems saving for retirement because they think of savings as being for stranger. The solution might be to increase emotional connection between the thirty-year old and their future self so that the right behavior of saving can be achieved.
Let's personalize your content