Buzzsprout
MARCH 28, 2024
Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Let's review the kinds of ads you can choose for your marketing campaign and the cost structure of each. This structure works best for bigger shows (5,000 + downloads per episode).
Tsavo Neal
APRIL 27, 2017
But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.
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Harvard Business
APRIL 19, 2018
In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.
Harvard Business
JUNE 13, 2018
No one likes to feel as if they’re being watched, yet with technology continuing to mature, we have found ourselves entrenched in a marketing machine that has become far too intimate for anyone’s liking. Data-Driven Marketing. The power of digital is so great that brands have started to abuse it. Insight Center.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. The digital age has brought about increased investment in data quality solutions.
Consulting Matters
FEBRUARY 20, 2018
Hooray your marketing efforts have paid off! Step 6: Identify reasons for bringing in a consultant and the expected ROI for the partnership. Download my free cheat sheet: "50 Power Questions to Win Over Your Next High-Paying Client." You have a meeting scheduled with someone who has expressed interest in doing work with you.
Harvard Business
APRIL 20, 2016
Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.
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