Consulting Matters
OCTOBER 20, 2022
You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. Today, I'll walk you through the seven steps of your market scan and how to mine for the intel around what makes you unique and how you can stand out – even if you're brand new and just starting.
Consulting Matters
AUGUST 6, 2018
Download Episode Transcript. Smart and values-driven consultants typically don't like marketing. In this week's podcast - I have one goal: to reframe your perception of marketing. Once I have convinced you that marketing is a positive, fun and rewarding experience - you may wonder where to start. It IS the work.
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Successful Independent Consulting
APRIL 1, 2024
Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. Download a worksheet here.) For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. What was the industry?
Jerry Fletcher
JUNE 6, 2020
Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. The sign-up form automatically puts the contact data into a list and sends out a message to the inquirer’s e-mail so they can download the information.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Consulting Matters
FEBRUARY 23, 2023
Visit www.betsyjordyn.com/template-value-proposition to download your free guide – 3 steps to explaining your work with clarity, confidence, and credibility. About the guest: Ann Carden has an extensive 41-year business and marketing background. Next steps: I have a free gift if you still need to embrace your expertise.
LSA Global
SEPTEMBER 13, 2023
Market Internal Corporate Training More Effectively How well do you market internal corporate training strategies, value propositions, offerings, and learning journeys to your target participants? We make this distinction because customized training programs designed for intact teams within companies do not usually require marketing.
Advertiser: ZoomInfo
Download the report today to discover more! In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. Download now! That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.
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