Buzzsprout

MARCH 28, 2024

It's an excellent time to learn how to harness this medium whether you're a podcaster selling ad space, or a brand looking to promote your product. Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Host-read ads v.

Advertising 75

Advertising Tools ROI Productivity 75

LSA Global

JANUARY 19, 2021

That is not the ROI sales leaders, sales reps, or sales trainers should expect or accept. They need to know how their work integrates with other functions like marketing, product management, engineering, manufacturing, research and development, customer service, legal, finance, and technical support both prior to and after the sale.

Training 36

Training Training Sales ROI 36

LSA Global

DECEMBER 4, 2020

Actively Engage Key Stakeholders We believe that L&D design should be approached from a strategic, customer-centric, and holistic perspective no different from a customer- or market-facing service offering. No different from any other function, L&D should create a clear business case outlining the ROI of their training plans.

Strategy 28

Strategy Strategy Strategy& Company 28

Harvard Business

AUGUST 30, 2018

IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. Download this podcast. Driving digital transformation really means driving rapid, efficient, and high-ROI responses to those changes.

Agile 28

Agile Enterprise Software Banking 28

Harvard Business

NOVEMBER 14, 2016

They undermine productivity and account for more than 85% of health care costs — a big reason premiums for employer-sponsored health care have increased by 123% since 2000 while wages have increased by only 43%. One example is Omada Health , which modeled its product after the landmark Diabetes Prevention Program study.

Metrics 28

Metrics ROI Journal Study 28

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Marketing 35

Marketing Case Study Case Studies Sales 35