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Mistakes Consultants Make With Offers

Consulting Matters

We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology. We'll sail into the essentiality of understanding your ideal clients and designing your offers with their needs at the crux.

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How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. They are not enamored by your personality assessments, your coaching approach or any other your methodologies because they don't hire you for those. What drives you crazy?

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How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

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5 Shifts to Instantly Increase Your Consulting Success and Impact

Consulting Matters

It's not about delivering a methodology. You don't sell methodologies; you offer problem-solving support that transforms those problems into catalysts for growth. Therefore, you have to be vigilant in your marketing and especially your contracting to test that your clients are ready to work with someone like you.

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Why You Need An Ideal Client Archetype

Consulting Matters

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Myths that keep consultants and coaches from using an ideal client archetype.

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How Actionable Strategy Helps Drive Results from Strategy Through Execution

Brimstone Consulting

We have developed a methodology that helps organizations move from strategy through execution and realize success. Andy Frawley was first introduced to actionable strategy and the Brimstone methodology when he was CEO of Epsilon. Download Case Study. Lack of ownership and accountability. Lack of engagement.

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A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. DOWNLOAD TOOL NOW. I’ve focused on brand problems that were really sales problems.