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Mistakes Consultants Make With Offers

Consulting Matters

This episode promises to shed light on the distinct differences between products, services, and offers, and why sharpening your focus on offers can be a business-altering move. We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology.

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How Actionable Strategy Helps Drive Results from Strategy Through Execution

Brimstone Consulting

We have developed a methodology that helps organizations move from strategy through execution and realize success. Andy Frawley was first introduced to actionable strategy and the Brimstone methodology when he was CEO of Epsilon. Download Case Study. Lack of ownership and accountability. Lack of engagement.

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How Good Companies Become Market Leaders (Without an Infusion of Capital): Interview with Charles Browne

Consulting Matters

And our topic today is really focusing on those product companies. Why are they buying your product and not someone else’s? Sometimes the marketing message has fallen off. We have this foundational population of just rabid fans who love our product. So, sometimes it’s a disconnect just on that marketing plan.

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How Sales Leaders Drive Growth

LSA Global

Based on your sales strategy, define what brings in the majority of your profits in terms of customers, geographies, distribution channels, products, and services. Boost Sales Productivity How much time are your salespeople spending actually selling? Get Marketing on Board Strengthen the partnership between Sales and Marketing.

Sales 36
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Do You Have an Adaptable Enough Corporate Culture?

LSA Global

Think of the groupthink that occurred at Kodak — successful for so many years until the market changed. If we had assessed their organizational culture at the time, our hunch is that the leaders and the overall corporate culture were not prescient or flexible enough to change with the market. appeared first on LSA Global.

Culture 36
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Top Power Skills Every Organizational Consultant Needs

Consulting Matters

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It provides mission and purpose, brand, vision, goals, desired customer experience, products, and service offerings. They get aggressive or shameless self-promot-y.

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The 4 Levels of Consulting Website Design (And How To “Level Up”)

Tsavo Neal

Level 4: Digital Marketing & Sales Pipeline. You can download my free, high-converting consultant homepage template and use that. I believe this level is so common because this is the best most creative agencies (with no expertise in how you can market your consulting services online) can do for you.