article thumbnail

Big Data in Marketing – It Is Here To Stay

Tom Spencer

Companies using Big Data in the right way can now not only resort to previous purchases and similar buyer profiles, but also your browsing history, shopping cart conversion rates, and many other metrics. Producers of consumer goods have been especially successful in developing and marketing new products using this approach.

Data 74
article thumbnail

Do Independent Consultants Still Need Résumés?

Successful Independent Consulting

With LinkedIn and personal websites widely used to promote careers, the idea of independent management consultants having a printable résumé may seem old-fashioned. Developed implementation plan for 2-year program to align and simplify 65 HR policies and 3 systems across 21 domestic sites, impacting over 2,500 employees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How One Clothing Company Blends AI and Human Expertise

Harvard Business

An interface communicates the algorithms’ results along with more-nuanced data, such as the personal notes, to the company’s fashion stylists, who then select five items from a variety of brands to send to the customer. The fashion industry is no stranger to fast cycles of learning. Or knowledge about a client’s age?

Company 28
article thumbnail

The Forecasting Sweet Spot Between Micro and Macro

Harvard Business

Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. In areas where Christianity is growing, sales of Western-style formal fashions are likely to grow too, since Christianity usually carries a strong acceptance and influence of Western culture and clothing.

Fashion 28
article thumbnail

Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

All investment practices will consider environmental, social, and governance (ESG) metrics because some of those metrics are financially material, meaning decision-useful pieces of information. In both cases, social and environmental metrics matter for the business’s financial success.

article thumbnail

Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

There is a new generation of real-time employee opinion tools that are starting to replace old-fashioned employee opinion surveys — tools that tell you far more than just what employees think every year. Developing these sorts of metrics will not be quick or easy. Build a Dashboard.

article thumbnail

What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.”