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What Creativity in Marketing Looks Like Today

Harvard Business

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales.

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How One Clothing Company Blends AI and Human Expertise

Harvard Business

An interface communicates the algorithms’ results along with more-nuanced data, such as the personal notes, to the company’s fashion stylists, who then select five items from a variety of brands to send to the customer. The fashion industry is no stranger to fast cycles of learning. Or knowledge about a client’s age?

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The Forecasting Sweet Spot Between Micro and Macro

Harvard Business

Consider a few examples: Trends in religious growth are one of the best predictors of fashion-related categories. In areas where Christianity is growing, sales of Western-style formal fashions are likely to grow too, since Christianity usually carries a strong acceptance and influence of Western culture and clothing.

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Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Harvard Business

There is a new generation of real-time employee opinion tools that are starting to replace old-fashioned employee opinion surveys — tools that tell you far more than just what employees think every year. Developing these sorts of metrics will not be quick or easy. Capture Reference Data About Current Change Projects.

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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

The level and trend of a company’s top-line metric is an advance indicator of the success of its business model. Many of these metrics are disclosed in Facebook’s financial statements. However, how those metrics translate into revenues remains a mystery to external investors.

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Your Team Doesn’t Need a Data Scientist for Simple Analytics

Harvard Business

He simply tracked the sales of riot-related components such as crowbars and flammable fluids from major hardware outlets and looked for spikes in purchases that exceeded a certain threshold. One would have thought it was from comprehensive analyses of complex demographics and collections of red-flag news indicators of social discontent.

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How Companies Are Benefiting from “Lite” Artificial Intelligence

Harvard Business

At the high end of artificial intelligence are systems like cognitive computing that are allowing driverless cars and other machines to develop the capacity to learn from their experiences in the world — by incorporating nuances, remembering outcomes, and adapting to mistakes. (A First, let’s get our bearings.

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