Remove Demo Remove Management Remove Marketing Remove Productivity
article thumbnail

Consultant Marketing Brand Sound

Jerry Fletcher

It was good to hear how the little golf product company he founded was doing. Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. He had worked through and solved his production problems in way that turned out to be scalable. What does the product get the buyer?

article thumbnail

Designing an Organization for a Product Approach, Part 2

Johanna Rothman

In this part, I’ll discuss an option for a product-oriented organization. Consider a Product-Oriented Organization. Instead of organizing by function, consider a product-oriented organization. Again, I am not saying this is the only way a product organization would look, but this is a possibility. What do you do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consultant Marketing Digital World Speaking

Jerry Fletcher

My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. See Jerry’s speaker demo reel. I spoke live on Wednesday. It was only the third time this year.

article thumbnail

Consultant Marketing Word Man

Jerry Fletcher

Doc Robbins the slightly shifty manager is portrayed by Joe Pantiliano. Mold a product or service marked by a singular approach that is memorable. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. We ain’t great.

article thumbnail

Three Ways to Manage “Extra” Work in an Iteration

Johanna Rothman

They have to manage extra work—work they had not estimated—in the form of an emergency or production support. The business people (I'll use the PO as the representative) want to take advantage of some change in the market. I see these problems a lot when the product owner has feature-itis. Still too much?

article thumbnail

More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively. Wouldn’t that be nice!

Meeting 62
article thumbnail

Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You've got interdependencies across the organization for a given project or program to release a product. You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. Release criteria tells you when a product is done.

Agile 63