LSA Global

NOVEMBER 2, 2023

Below is an executive summary of the sales keynote: Executive Summary: Best of Sales Conference Keynote Speakers Go to Market Sales Strategy Our organizational alignment research found that strategic sales clarity accounts for 31% of the difference between high and low performing sales teams.

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LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

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LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Understand Your Market Landscape Knowing your marketplace matters. Done right, thorough market research should unearth valuable insights about your ideal target clients, competitors, and emerging trends.

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Consulting Matters

DECEMBER 16, 2022

They get super aspirational in their marketing, thinking that they will attract clients who want to create purpose-driven, people-centered organizations. It includes: HR practices such as training, staffing and communication, performance metrics and rewards, and performance management and coaching. The people strategy is about the WHO.

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LSA Global

DECEMBER 21, 2022

The mix of sales hunter vs sales farmer depends on the aggressiveness of your growth targets, the growth of your current accounts, the size of your sales force, the size of your target market , and your sales process. What makes sense for your unique sales strategy and culture?

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LSA Global

APRIL 4, 2022

Customer Experience Transformation Transforming your customer’s experience is far more comprehensive an effort than just musing about customer behavior or surveying a slice of your market. To learn more about how to successfully redesign your customer experience, download How to Mobilize Your Change Initiative.

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LSA Global

APRIL 4, 2023

Why Leaders Need to Create Faster Strategy Execution We think of strategic speed as the ability of an organization and its leaders to move quickly enough to take advantage of market opportunities and offset competitive threats. Most business leaders consider the speed of successful strategy execution to be paramount to sustainable growth.

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LSA Global

AUGUST 25, 2020

First, pull a cross-functional team together from sales, marketing, pricing, finance, legal, product development, and service to identify how to best stabilize, forecast, and optimize strategic accounts and the sales pipeline in the next 30 days. Is your sales strategy, sales culture , and sales talent aligned enough to navigate a crisis?

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LSA Global

NOVEMBER 20, 2020

That means agreement on target clients, value proposition, success metrics, sales processes and methodologies, barriers to success, and a realistic action plan to execute your sales strategy and overcome the key barriers. Create a Healthy, High Performing, and Aligned Sales Culture. Inspire and Motivate.

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LSA Global

MAY 20, 2018

Know it is implementable in their unique market and culture. Misaligned goals and conflicting success metrics wreak havoc on strategy execution. Primary strategic alignment occurs when everyone in an organization works toward the same goals and success metrics. Believe that the strategy is equal to the challenge at hand.

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LSA Global

NOVEMBER 16, 2018

Cultural Alignment – The “How”. Strategies must go through culture and people to get implemented. Workplace cultures must be purposefully aligned with the business strategy to set the stage for high performance. Or a sales-driven culture (i.e. Wells Fargo ) sabotaging a strategy to increase customer loyalty.

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LSA Global

JULY 3, 2020

This is especially true if psychological biases, cultural norms, or leadership styles at your organization tend to stifle alternative points of view. To draw attention to the new line, they put together a marketing strategy that consisted of creating a 17-1/2 ton pink popsicle. Most executives feel tremendous pressure to act.

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LSA Global

SEPTEMBER 30, 2019

Next, High Performance Success Metrics Set the Bar. We recommend selecting two or three leading or lagging metrics that carry fifty percent or more of the weight regarding what matters most. We recommend selecting two or three leading or lagging metrics that carry fifty percent or more of the weight regarding what matters most.

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LSA Global

MARCH 1, 2019

It is rarely enough to just look at the financial implications; you need to look at the big picture effects in terms of your marketplace, strategy, culture and talent. Another client invested heavily into entering an adjacent market to meet aggressive growth targets. Financial Performance Perspective. Capacity to Deliver Perspective.

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LSA Global

JUNE 18, 2020

Design a Healthy, High Performing, and Aligned Sales Culture. Think of your sales culture as how sales-related things really get done – the way salespeople think, behave, and act. Our organizational alignment research found cultural factors account for up to 40% of the difference between high- and low-growth companies.

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LSA Global

DECEMBER 8, 2019

Before you invest the time and effort to upskill your sales team, ensure that leadership agrees upon your ideal target clients, unique value proposition, success metrics, and key strategies for success. Confirm Your Sales Culture is Aligned with Your Sales Strategy. Is your sales culture aligned enough with your sales strategy?

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LSA Global

AUGUST 1, 2019

Leaders change roles, technologies evolve, markets shift, and resources can get tapped out. Unfortunately, strategic ambiguity causes companies to freeze resources, leaders to defer decisions, and employees to fall back on behaviors that may feel safe but are often contrary to achieving strategic priorities or living the desired culture.

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LSA Global

AUGUST 1, 2019

Leaders change roles, technologies evolve, markets shift, and resources can get tapped out. Unfortunately, strategic ambiguity causes companies to freeze resources, leaders to defer decisions, and employees to fall back on behaviors that may feel safe but are often contrary to achieving strategic priorities or living the desired culture.

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Harvard Business

MAY 17, 2017

Therefore his mental model was not how to gain market share from other airlines, but how to create a completely new market for air travel. ” Beyond the usual financial metrics, JetBlue also measures the strength of its culture and the quality of its experience. ” Other carriers fly airplanes that carry people.

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LSA Global

SEPTEMBER 20, 2017

Culture or Talent Misalignment. Even companies with clear and believable strategies can be thwarted at execution time by misaligned culture or talent. Because strategies must go through culture and people to be successfully implemented. Winning strategies are implementable in your unique culture with your people.

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LSA Global

OCTOBER 11, 2019

And because every sales team has a unique sales strategy, culture, solution, and definition of winning, the best sales playbooks are unique to each organization and target buyer persona. Sales Culture. Do not underestimate the need for the right sales culture to meet your targets. Sales Talent.

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LSA Global

FEBRUARY 4, 2019

The themes range from not having full leadership commitment, not having a clear enough strategic plan for growth, not having a growth-oriented company culture, not being innovative enough, not having the right financial or people resources, or just being in markets that are not ripe for high growth. The Corporate Growth Successes.

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LSA Global

FEBRUARY 18, 2019

Strategic alignment is also a prerequisite for creating an aligned culture and a high performing workforce. Invest the time and energy required to get your leaders on the same page regarding your vision , mission , values , target market , value proposition , metrics for success, and strategic priorities.

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LSA Global

JULY 21, 2017

Many leaders seriously question whether this is a smart way to run a company strategically and culturally. You are increasing your workforce faster than is warranted by your market position and growth rate. Even when the targets are reached, the celebration is short-lived. After all, the next quarter-end is only 13 weeks away.

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LSA Global

JUNE 4, 2018

Know the strategy makes sense in your specific culture and market. The highest performing teams spend more time helping stakeholders directly translate the overall strategy into actionable goals while simultaneously identifying barriers and clarifying cultural guardrails. Establishing success metrics. Monitoring progress.

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LSA Global

JANUARY 3, 2020

Leaders need to not only peer into the future and take a big picture view, but they also need to be grounded in the reality of the current market conditions, corporate culture , and talent capabilities of their people. Strategy retreats are broad in scope and implication. Tips to Get Strategy Retreat Facilitation Right.

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Harvard Business

JULY 19, 2018

respond to those incentives will have limited generalizability, and may not be at all relevant in most work contexts or in other cultures. Metrics that capture the extent to which research achieves these goals could be additional ways to assess scholarly impact. What would these things look like in practice?

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LSA Global

NOVEMBER 17, 2019

To set your strategy up for success you need to gather and share enough market, industry, customer, employee, financial, and competitor information to feel confident in making tough strategic choices. We define the ideal target client as the profile of the target market, segment, and buyer where you should win and succeed most of the time.

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LSA Global

DECEMBER 4, 2020

When done right, employee development should directly support key people and business priorities, boost your employee value proposition, and align with your cultural values. To learn more about setting your L&D function up for success, download The 5 Most Common Training Function Strategies and Key Mistakes to Avoid.

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LSA Global

MARCH 18, 2019

Is carried out in a way that aligns with the company’s cultural values and beliefs. It is not easy to galvanize a group of people to flawlessly carry out a plan to achieve a common goal together against competitors and changing market conditions. Is implemented consistently across an organization. Delivers the desired results.

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Harvard Business

MAY 31, 2017

The financial health of the organization was the most important metric for management and governance to follow. Our analyses suggest that it’s the latter — and the common factor across various types of performance seems to be culture. What is driving what? Or are there some common drivers of performance in general?

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Harvard Business

MAY 10, 2018

As people search for answers, assistance becomes the new marketing battleground. And the biggest challenge marketers face in this age of assistance is knowing when to act. more likely to manage marketing technology within their marketing organization today. . How Leading Marketers Get Time on Their Side.

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LSA Global

APRIL 16, 2021

Some sales strategies call for maximizing gross margin, others seek to capture new market share, while others may focus on growing and protecting current accounts. For many reasons, it can be difficult for sales teams to market and sell differently enough to get current customers to buy new offerings that have a different value proposition.

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LSA Global

APRIL 19, 2019

Clear and Compelling Go-to-Market Sales Strategy. High performing sales teams ruthlessly define and prioritize their target markets, ideal customers, value proposition , and the critical big bets for profitable growth. A Healthy, Accountable and Aligned Sales Culture. Is your culture helping or hindering sales growth?

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1 to 1

MAY 3, 2013

Marketing Research Articles. Featured Downloads. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Download the e-book with the Gartner & 1to1 Media CRM Excellence Awards 2013 winners. Back towww.1to1media.com. 1to1media.com. CRM Best Practices. Infographics.

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Harvard Business

OCTOBER 16, 2018

Download this podcast. And today I’m talking with Michael Gretczko, Principal, National Offering Leader, Human Capital as a Service at Deloitte Consulting, LLP, and with Jody Kohner, Senior Vice President of Employee Marketing and Engagement at Salesforce. To find out more, please visit www.Deloitte.com/connectme.

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LSA Global

FEBRUARY 6, 2023

Shared Goals Across Functions Can Help Break Down Functional Silos Traditionally, most employees are organized by expertise, department, or location to pursue isolated and specialized objectives — e.g., sales, marketing, finance, design, production, and so on. And when people experience collective success, group morale and productivity soars.

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