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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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How to Ace the Team Consulting Interview

Tom Spencer

If you are interested in consulting roles, case interviews are an integral part of that process. Your heartbeat will pulse with excitement when you receive an e-mail letting you know that you made it to the interview stage. The interview is a nerve-wracking experience. This article is going to focus on team interviews.

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Do’s and Don’ts of Case Interviewing

Tom Spencer

Interviews are difficult – they involve researching the company, preparing for informational interviews, and practicing behavioral questions. If you are aiming for a consulting internship or full-time job, there is also an unavoidable hurdle you will need to jump – case interviews. Case interviews can be stressful.

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Breaking Down Case Interview Frameworks – Market Study

Management Consulted

One of the most daunting things about case interviews is the uncertainty you’re faced with as you step inside the door. What if your interviewer is having a bad day and just feels like asking impossible questions?! In this article, we’ll be looking at Market Study. 3 – Market Study. ” asked the man.

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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Ask them how that felt, and how they managed to work around the problem.

Marketing 166
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The Disney Approach to Organizational Consulting with Harold Hill and Luis Marrero

Consulting Matters

Want to know how to become a highly effective organizational consultant…the Disney way? The three of us worked together as internal consultants at Walt Disney World before starting our consulting and coaching businesses. Go to www.betsyjordyn.com/consulting-masterclass and sign up now. Then let's do this!

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. or how to guidance (How to.). It all starts here.

Marketing 202