article thumbnail

What follows after the Eureka Moment: Consulting for Innovation Start-ups

Tom Spencer

The following article will demonstrate the pitfalls of turning an innovation into a market reality with a case study from the plastics industry. Turning Innovation into a Market Reality. When it comes to the plastics industry, the chemical recycling company Carbios is an instructive example of this delayed patenting strategy.

article thumbnail

Avoiding food waste confusion

Seth Godin Blog

When we price carbon accurately, the efficient market will start to pay more attention to harvesting the last peach, or shifting to drip irrigation, vertical farms or simple techniques that have enormous benefits. It creates efficiencies and shifts our focus away from dead-end consumption.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Solve Your Talent Challenge (Creatively)

Organizational Talent Consulting

BASF is a German multinational chemical company and the largest chemical producer in the world. Like me, you may have first learned about this company from their marketing campaign: "We don't make a lot of the products you buy. We make a lot of the products you buy better.". Verbund (/fɐɐˈbʊnt/) – to combine or to cooperate.

Talent 52
article thumbnail

Sustainable Aviation: Emerging Trends and Opportunities

Tom Spencer

Aerospace is one of the fastest growing markets. While both the size of the market and its growth rate are both large, so is its carbon footprint. The Aviation Market. Ever since the Wright Brother’s famous first flight in 1903, the aviation market has gone nowhere but up. Chemical Innovations.

Trends 88
article thumbnail

Our engineering ratchet

Seth Godin Blog

Quietly, over the last thirty years, engineering has become dramatically more efficient and effective. Insulated glass, cars that don't break down, keyboards with just the right feel to them… Mechanical, electrical and chemical engineering are all moving faster than ever.

article thumbnail

Can Index Funds Be a Force for Sustainable Capitalism?

Harvard Business

Research by my co-authors and myself has found that firms improving their performance on industry-specific, material ESG issues outperform their competitors , and firms disclosing more information on industry-specific material ESG issues exhibit more informative stock prices and as a result more efficient pricing of risks and opportunities.

article thumbnail

Consumer Warning Labels Aren’t Working

Harvard Business

But designing an efficient warning system is more complicated than it might appear. A label may read, for example : “WARNING: This product contains a chemical known to the state of California to cause cancer.” For context, there are more than 800 different hazardous chemicals listed in California at present.