Tom Spencer

AUGUST 29, 2020

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Reading Time: 4 minutes. Types of MMM. X for every time period.

Marketing 97

Marketing ROI Sales Advertising 97

Brimstone Consulting

NOVEMBER 17, 2022

CASE STUDY. Using diagnostic protocols, Brimstone interviewed various leaders throughout the organization, from plant managers to European sales leaders to the senior leadership team. Download Case Study. How a Sustainability Business Framework Aligned the Leadership Team and Accelerated Progress.

Case Study 76

Case Study Case Studies Case Interview Study 76

Organizational Talent Consulting

DECEMBER 19, 2022

Market myopia is the lack of ability to see the bigger picture. Here are three leadership practices to free yourself and your organization from market myopia. link] Escaping market myopia involves the leadership practices of strategic thinking, acting, and influencing. Then you might be suffering from market myopia.

Marketing 52

Marketing Leadership Culture Study 52

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail take-away (or retail depletions) in dollars and in units (ounces, pounds, cases, etc.) The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon).

Marketing 88

Marketing Advertising Retail Sales 88

Steve Shu Consulting

JUNE 30, 2010

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves. Adrian, excellent work on the book!

Marketing 256

Marketing Strategy Strategy Strategy& 256

Gina Abudi

FEBRUARY 19, 2015

Talking with the Marketing Group and Developing the Communication Plan Read Part 1 of the case study. The day of the meeting with the marketing group arrived. Sam introduced Alex to the group and told them that Alex was leading the project to update the marketing portal.

Case Study 28

Case Study Case Studies Study Meeting 28

Gina Abudi

FEBRUARY 24, 2015

Feedback from the Marketing Group Read Part 1 and Part 2 of the case study. Additionally, the marketing group was regularly engaged throughout the project. The post Engaging Stakeholders – A Mini Case Study – Part 3 appeared first on Gina Abudi.

Case Study 28

Case Study Case Studies Study Meeting 28

Steve Shu Consulting

AUGUST 31, 2016

Appendix – might include key case study summaries, CVs for consultants, and other schedules. Roles and Responsibilities – articulates the consulting delivery team players (named individuals) or types of players (e.g., anonymous job-level descriptions), key roles expected to be filled by the client (e.g.,

Consulting 150

Consulting Management Case Study Case Studies 150

Gina Abudi

FEBRUARY 18, 2015

Alex was about to undertake a project in the organization that impacted the marketing department. The initiative was to update an internal portal used by marketing for managing campaigns. The post Engaging Stakeholders – A Mini Case Study – Part I appeared first on Gina Abudi.

Case Study 28

Case Study Case Studies Study Leadership 28

Epicflow

JANUARY 12, 2024

Check out our selection of events for project/resource managers, business leaders, and industry professionals, which will provide you with valuable insights into recent trends and challenges, networking opportunities, and contribute to your professional development.

Industry 52

Industry Automotive Pharmaceuticals Management 52

Tom Spencer

SEPTEMBER 17, 2021

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. Secondly, our marketing strategy had to reflect the specific culture of each target country.

Case Interview 88

Case Interview Case Study Case Studies Consulting 88

Business Consulting Agency

JANUARY 23, 2024

These inefficiencies hinder productivity and hamper the ability to adapt to market dynamics. In the rapidly evolving business landscape, missing the right moment to pivot or innovate can lead to a loss of market share. Their expertise spans strategic planning, financial management, operations, and beyond.

Consulting 52

Consulting Turnaround ROI Case Study 52

Harvard Business

APRIL 25, 2018

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. We think that’s great, and there’s a niche market for your product — but in the Asian section. My store managers and stockers would kill me.

Case Study 28

Case Study Case Studies Study Company 28

Johanna Rothman

APRIL 12, 2024

That's called an experience report, a case study, or a lessons learned report. The post Johanna’s 60 Seconds of Writing WIP for April 12, 2024 appeared first on Johanna Rothman, Management Consultant. This chapter focused on a future vision based on your personal expertise and experience.

Case Study 52

Case Study Case Studies Conference Report 52

The Clever Consultant

JULY 8, 2013

And then there’s the marketing: writing case studies to keep your kit fresh, articles or blog posts for your website, social networks to update and so on. Every six months or so, I take the time to re-read time management books, review my workload and consider ways to more effective. Notice I didn’t say “productive”.

Time Management 107

Time Management Management Case Study Case Studies 107

Harvard Business

DECEMBER 8, 2016

Rogier hadn’t once mentioned holacracy or self-managed teams, even though the executive team and the board had been talking for months about transitioning to just such a system at the global construction company. Listening, Derek Melis, his friend and CFO, was relieved. Vera’s Perspective. Now Vera was getting worked up.

Case Study 28

Case Study Case Studies Study Construction 28

Harvard Business

APRIL 20, 2017

At first, Susan Kim wasn’t sure whether she’d heard her new manager correctly. Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul office manager of Zantech, a technology security firm with headquarters in Amsterdam. Moon’s team, but there had been complications with her visa.

Case Study 28

Case Study Case Studies Study Ethics 28

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. With each response, Aliyah was reminded of the potential she’d always seen in her. ” Christine looked annoyed.

Case Study 30

Case Study Case Studies Study Case Interview 30

Harvard Business

DECEMBER 19, 2018

The market for electric bikes had exploded in the past few years, especially in China, and it showed no signs of slowing down. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. His two direct reports were split.

Case Study 30

Case Study Case Studies Study Company 30

Brimstone Consulting

MARCH 12, 2020

CASE STUDY. Further, many key operational mechanisms, such as cash flow, roles and responsibilities, market strategy, financing, inventory management, were not yet in place. By: Brimstone In Case Studies Posted August 2, 2019 Reigniting Leadership. Revenue increased by 34 times. Let's talk CONTACT BRIMSTONE.

Case Study 53

Case Study Case Studies Cash Flow Retail 53

Wakeman Consulting Group: Dave's Blog

JANUARY 16, 2023

Below, you’ll find a regularly updated selection of my thinking on brand strategy and brand management. I’ll include ideas around brand codes, research, marketing’s role in delivering on your strategy, and pricing. Market Orientation : This is the root of successful marketing and branding.

Strategy 52

Strategy Strategy Strategy& Case Study 52

Harvard Business

DECEMBER 15, 2016

The ideas that floated to the top then entered a second step: an evaluation at which a combination of Quirky’s management and community made the final selection decision. In theory, user assessment should predict market demand, but that’s not what happened in practice. Target, Walmart).

Case Study 28

Case Study Case Studies Study Productivity 28

Harvard Business

DECEMBER 13, 2017

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Like most of the big hoteliers, however, Otto owned few of those properties; instead it franchised and managed them, with the bulk of the real estate owned by independent companies that licensed Otto’s brands. No pruning necessary.

Hotels 28

Hotels Case Study Case Studies Study 28

Harvard Business

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. ” “And so we’re stuck with subtle marketing? We shouldn’t change our marketing, either.”

Case Study 28

Case Study Case Studies Study Sales 28

Harvard Business

OCTOBER 18, 2018

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. “OK.

Case Study 35

Case Study Case Studies Study Sales 35

Harvard Business

AUGUST 9, 2017

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. But Michael, I can’t manage three shows without delegating. The market is shrinking—and getting more fragmented—but the revenue for your shows is going up.

Case Study 31

Case Study Case Studies Study Film 31

Harvard Business

AUGUST 12, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The manager of the frozen-vegetables plant was pushing him to make the leap. He sat back in the seat of his Jeep, sipped his coffee, and looked out at the horizon.

Case Study 28

Case Study Case Studies Study Operations 28

Tsavo Neal

SEPTEMBER 9, 2019

As soon as I saw their website, it was clear to me that they had dialed in their marketing strategy. It’s a foundational part of their inbound marketing strategy. Most consultants are afraid to take such a hard line in their marketing. They also offer a marketing assessment. Case Studies. What It Does Well.

Consulting 60

Consulting Case Study Case Studies Construction 60

Harvard Business

OCTOBER 26, 2016

She also used them to scout for talent, keeping an eye out for young managers ready to move into more-senior positions and perhaps transfer to headquarters. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “So what?

Case Study 28

Case Study Case Studies Study Banking 28

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. For a freelance consultant, these two pieces of marketing collateral are far more effective than a resume. Case studies tell stories of how you’ve helped businesses like theirs.

Case Study 60

Case Study Case Studies Resumes Study 60

Successful Independent Consulting

MARCH 31, 2017

If someone is interested in hiring you as a management consultant, it’s a good bet that they’re going to look at your LinkedIn profile, even if you have your own website. This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Your Summary.

Case Study 150

Case Study Case Studies Media Education 150

Harvard Business

JUNE 26, 2018

The business was her third baby: She’d launched it when the pups were a year old simply because she couldn’t find any high-quality shampoos for them on the market. Elena had managed this growth without taking on any outside investors; she’d relied on bank loans and continued to invest her own money in the business.

Case Study 28

Case Study Case Studies Study Productivity 28

Business Consulting Agency

DECEMBER 12, 2023

Statistics : The Organic Trade Association notes that the US organic food market reached a notable $56.4 Service-Oriented Businesses : Facts : Service-based startups thrive across multiple sectors, encompassing consulting, marketing, hospitality, and more. Statistics : The AI market is projected to grow to $190.61

Trends 52

Trends Real Estate Healthcare Energy 52

Harvard Business

SEPTEMBER 20, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The talent market was so tight that strong employees were often poached from small companies by bigger-name, more successful ones. “Why is he calling you on Holi?

Case Study 28

Case Study Case Studies Study Real Estate 28

Management Consulted

OCTOBER 1, 2020

They are: profitability cases, mergers & acquisitions cases, brain teaser cases, consulting math cases, market sizing… Read Article. The post Mergers and Acquisitions Case Walkthrough: McKinsey Style- Restaurant Acquisition appeared first on Management Consulted.

McKinsey 130

McKinsey Case Interview Interviews Consulting 130

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

MAY 5, 2016

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. The city manager had originally wanted 6,000 lamps but had cut the order back to 1,000 for budgetary reasons. “Texas,” Graham yelled from the swing.

Case Study 28

Case Study Case Studies Study Sales 28