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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Reading Time: 4 minutes. Types of MMM. Conclusion.

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Consultant Website Breakdown #2: Ascent Consulting

Tsavo Neal

In this episode, we’re looking at a consulting firm that works with construction companies, Ascent Consulting. Ascent Consulting provides consulting services specifically to construction companies. As soon as I saw their website, it was clear to me that they had dialed in their marketing strategy. Case Studies.

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The Important Qualities to Look for in a Consultant

Comatch

Flexible businesses are nimble and move at hyper-speed, particularly in fast-moving fields such as technology or digital marketing. Consultants who display this quality are able to provide recommendations boldly while leaving room for constructive feedback. Business priorities—and their associated tactics—can change quickly.

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Being an Ethical Business in a Corrupt Environment

Harvard Business

We developed research case studies on two companies and teaching case studies on four companies. We have published research articles in Organization Studies (based on one subject company) and Journal of Management Studies (based on two companies). Others who had stayed away from the market (absentee) emerge.

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Being in such a small market where I don’t have a client or even a potential client within hundreds of miles of me, initially when I was a consultant, I couldn’t see anybody within hundreds of miles that would hire me. Once you successfully define your space, to me there are two core elements, discipline and market.

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Case Study: Is Holacracy for Us?

Harvard Business

Rogier hadn’t once mentioned holacracy or self-managed teams, even though the executive team and the board had been talking for months about transitioning to just such a system at the global construction company. ” “Just don’t forget we’re in construction, not banking, Derek. The two men went way back.

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Cornerstone Research Interviews and Culture

Management Consulted

Specializing in economic, financial and market analysis, specifically for cases in litigation, Cornerstone Research touts itself as the one player major law firms turn to when navigating the obstacle course that is the American and European legal systems. Case Studies. Office Locations. But…there is good news.