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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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The Right Attitude for Case Interviews

CaseInterview.com

Email: My success is really your success at case preparation. Preparation: - LOMS and McKinsey's Problem Solving Test for the case studies (four weeks). Personally, I found the best case interviews [ in LOMS ] to be the most helpful. I can best equate this to your "consulting is not the end all, be all" message.

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4 Steps to a Strong Conclusion in Your Case Interview (Part I)

Tom Spencer

Today I’m going to talk about a very important aspect of the case interview, which is your conclusion to the case problem. Structured thinking and structured communication are at the crux of what management consultants are doing day in and day out. The following is a simple concept to follow. Data supported arguments.

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Consultant Profiles Series: Billy Gerhard

Tom Spencer

Billy Gerhard is a consultant in the Philadelphia office of the Boston Consulting Group, a Big 3 management consulting firm. What got you interested in consulting? Consulting was a way to apply my problem-solving approach to different problems faced by all kinds of businesses. In 2019, he received his Ph.D.

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Before Day 1: Taking Advantage of the In-Between

Tom Spencer

You successfully interviewed for a position at your dream consulting firm, and you have received and accepted an offer. Maybe you interviewed in the fall but defend your thesis in the spring. Maybe you interviewed in the fall but defend your thesis in the spring. You did it! How best should you use it? Learn a New Skill.

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Why consulting?

Management Consulted

Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.

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How has the pathway to partner changed in the consulting industry?

The Source

Consulting offers many attractions for graduates choosing a career to embark on: the high salaries, the travel opportunities, the chance to work on clients’ most complex, high-stakes business problems—to name a few. Or, at least, that used to be the case.