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How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

Most blog posts aren't helpful to your ideal customer. In this "On-The-Air Coaching Session", I sat down with Phil Fraser to discuss a blog post that took him three weeks to write! He decided to turn his advice into a consulting business! Do you know what keeps your ideal client up at night? He loves talking shop.

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Embracing Your Expertise: The Importance of Believing in Yourself with Ann Carden

Consulting Matters

Do you have the mindset and strategies you need to create a thriving consulting or coaching business so you can reach your full potential in your career and life? Today, I had the pleasure of speaking with Ann Carden, a highly successful consultant and fellow mentor to other consultants.

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The Art of Storytelling In Brand Building with Diane Diaz

Consulting Matters

Diane is a coach and consultant who has helped countless businesses and individuals connect with their audiences through the power of storytelling. Get the initial steps to integrate storytelling into your professional journey and the basic stories every business should use!

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Earn Your Seat in the C - Suite with Darden’s Chief People & Diversity Officer Sarah King

Consulting Matters

Sarah and I met in 2012 when she hired me to consult with her and the senior team at Wyndham Vacation Ownership on a massive org transformation project she was leading. She does it all through her ability to influence, which is an essential skill for consultants and coaches – both internal and external. That is not true!

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11 Best Consulting Blogs: Read These Blogs To Grow Your Consultancy

Tsavo Neal

When is the last time you read a helpful blog article that gave you actionable advice to improve your consulting business? Did you know that there are consultant-specific blogs that host such advice? Chances are, this answer would be found in the form of a blog article. You’ll be sure to find some help.

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Why You Need An Ideal Client Archetype

Consulting Matters

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Myths that keep consultants and coaches from using an ideal client archetype.

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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business? Armed with this intel, you'll be able to: Figure out the best way to position your consulting and coaching. I've got GREAT news! Before we start – let's define a market scan.

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