Chad Barr

MAY 13, 2015

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Solicit testimonials and referrals and develop case studies.

Case Interview 52

Case Interview Case Study Case Studies eBook 52

QEmploy

OCTOBER 8, 2019

This is the best ”top 50 list” of blogs, magazines and websites for consultants that you will find on the internet. That is why I have compiled a list of 50 different blogs, magazines and websites that every consulting firm should know about, and I explain what they all have to offer their readers. Consulting blogs.

Consulting 13

Consulting Boston Consulting Group Industry Finance 13

Wakeman Consulting Group: Dave's Blog

FEBRUARY 5, 2023

Penetration Pricing: This is where you set a low price to win customers over to a new product or offering. There are tons of case studies that show how much better it is at helping businesses capture more of the value of their product or service.

Strategy 78

Strategy Strategy Strategy& Case Study 78

The Fearless Marketer

MARCH 19, 2018

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

Methodologies 70

Methodologies Case Interview Comparison Case Study 70

Comatch

APRIL 3, 2023

Base your content on what is most important to your clients and consider how you can connect your own story, personality, and ambitions to the product or service you offer. This could be in the form of a blog post, article, or even a video that showcases your unique perspective on an industry topic or trend.

Media 52

Media B2B Development Sales 52

Chad Barr

MAY 4, 2016

Encourage your team members to blog, tweet, and post other social media updates about work. Who better than your team members to share the experience of working on a new product, developing a service, or launching a new campaign? By letting your customers speak for themselves, you can feature case studies straight from the source.

Case Interview 52

Case Interview Conference Video Interviews 52

Epicflow

JANUARY 31, 2023

At the same time, the amount of information in any domain is unprecedentedly huge – courses, books, education websites, blogs, etc. So, it’s not about laziness as doing nothing but about the so-called “productive laziness” that allows people to be productive and at the same time maintain a healthy work-life balance.

Management 11

Management Handbook Case Study Case Studies 11

LSA Global

APRIL 25, 2022

The Sellers’ Trap For a seller, it’s typically exciting when the company develops something new because, with new products and solutions, come new opportunities and good reasons to re-engage with target customers. You have the chance to sell new solutions. But beware. This is a mistake.

How To 36

How To Sales Training Training 36

Chad Barr

APRIL 8, 2015

Also, pay attention to emails you are receiving from clients, who is reading your newsletters, blog or those communicating with you through the various social media platforms. Ask them questions that will provide you with ideas for future products, services, and content development. All are opportunities to reach out and connect.

Case Study 52

Case Study Case Studies Trends Media 52

Chad Barr

APRIL 16, 2014

From articles and process diagrams, to audio and video recordings and numerous products to name a few. For more Internet strategy tips go to my blog www.ChadBarr.com” Delivery – Enthusiasm is the key to keep your audience interested and engaged. ” Outro example: “Thank you for listening to raising the Barr.

How To 52

How To Case Interview Software eBook 52

Consulting Success

FEBRUARY 8, 2018

In this episode, we are talking about ways that you can effectively position yourself as an expert in your field, how to get your expertise recognized, and the danger of productizing your work, as well as what you should be doing instead. With productized, you do it the other way around. Tell me more about that. What do you mean?

Consulting 121

Consulting Productivity Advertising Training 121

LSA Global

JUNE 18, 2020

For those struggling with how to stand apart from the pack, the encouraging news is that Gartner Research reports that over 50 percent of customer loyalty is driven by how you sell – more than the impact of your brand, product, service, and price combined. Is your sales culture helping or hindering your growth strategy ?

Sales 36

Sales Training Training Culture 36

LSA Global

APRIL 10, 2020

80% more productive. From a social selling perspective, clear buyer types and personas help determine the content production plan, define what clients are searching for online, and provide a framework for deciding the types of additional filters to use when developing Boolean logic search strings for prospecting on LinkedIn.

Sales 36

Sales B2B Metrics Case Study 36

Tsavo Neal

JANUARY 20, 2022

While I am currently defining the additional goals that I want to accomplish with my personal brand, my website still attracts inquires for consulting, speaking and guest blog writing. Jeff Gothelf – Business Consultant I’ve always had a blog and a “home” online but the rest of my work was broadly distributed around the web.

Consulting 167

Consulting Case Study Case Studies Media 167

LSA Global

MARCH 15, 2020

Work closely with marketing so they have a better idea of the leads that are productive and what support materials would help you be successful. Make smart use of relevant client testimonials and case studies. When the call is over, take the time to jot down what you learned and what comes next. Partner with Marketing.

Sales 36

Sales Case Study Case Studies Metrics 36

Tsavo Neal

MAY 25, 2017

One sells $10 products, and the other sells $10K-$100K, high-touch consulting services. Core Product. Ultimately, the only thing that matters for consultants is number 12 — core product. “It was the quality of their product — the quality of their advice — that made them valuable and significant to their clients.

Consulting 60

Consulting How To Industry Marketing 60

LSA Global

MAY 3, 2018

Sadly, executive buyers report that: 78% of sales people did not have relevant client case studies to share. This forces them to focus on their company, their products, and their solutions instead of their customer and their customer’s customer. Much of the poor track record comes down to a lack of sales preparation.

Sales 34

Sales Meeting Case Study Case Studies 34

Women in Consulting

OCTOBER 26, 2015

Deb Siegle, WIC’s president, was recently interviewed (by email) regarding women consultants and business owners for possible inclusion in an article for one of the Boston College blogs. And being a productive member of such a team increases the referral mechanism. Another colleague has a website, a blog, and a LinkedIn profile.

Interviews 48

Interviews Case Interview Consulting Bain 48

Chad Barr

DECEMBER 22, 2009

I plan to include links / topics such as “client results” / “case studies”, “testimonials”, etc. , What valuable content (article, position papers, case studies, booklets, books, teleseminars, workshops …) is on your site to benefit your current and future clients?

Case Study 40

Case Study Case Studies Study Engineering 40

Chad Barr

NOVEMBER 28, 2007

By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. Case Studies. I am referring to content such as: Articles. White papers. Checklists. Special Reports. Collaboration and research papers or digital recordings. Online Community.

Case Interview 40

Case Interview Case Study Case Studies Survey 40

Tsavo Neal

MAY 22, 2020

But the rewards are worth it: (Pictured: an SEO case study from Nat Eliason). It’s much easier to write a killer blog post or create a high-converting lead magnet when you know your prospects better than they know themselves. You’re better off launching an imperfect “Minimum Viable Product” (MVP) version of your website.

Productivity 15

Productivity Marketing Case Study Case Studies 15

Cheryl Cran

OCTOBER 15, 2017

When teams and groups create superior results there is celebration, they are used as a case study and act as change leaders for the rest of the company. Think of how much more innovative and productive organizations can be overall if the teams are truly working together.

Culture 29

Culture Case Study Case Studies Agile 29

CaseInterview.com

APRIL 13, 2019

My Response: I would suggest the following: 1) Go through my videos so you get the gist of what's supposed to happen during a case study interview. 3) Practice the two most common case types: client has profit problem, figure out why and what to do about it. product entry business situation. and new market segment /.

Case Interview 40

Case Interview Interviews Video Case Study 40

Tsavo Neal

MARCH 20, 2019

As a consultant, your expertise is your product. Your expertise is a product of your thinking. You can leverage articles, blog posts, podcasts, interviews, case studies, presentations, speeches, videos, or a mixture. Are you demonstrating your expertise through your website?

Consulting 101

Consulting Marketing Sales Tools 101

LSA Global

AUGUST 28, 2019

Maintain a repository of customer-generated references, case studies, and testimonials to substantiate their brand promise. That means that how marketing, finance, legal, HR, services, and product development get work done needs to accelerate and support the sales strategy, not make it more difficult to win deals and serve clients.

Sales 28

Sales Training Training Methodologies 28

Tsavo Neal

JUNE 26, 2020

Should you put your service/product “price” on your website, if that service/product requires first a consultation over the phone? If you’re selling a “product”, put your price on your website. So, if you’re selling products — a-fixed price, fixed-scope offer — by all means, showcase the price on your website.

Consulting 15

Consulting Productivity ROI Case Study 15

Consulting Success

JULY 24, 2017

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

How To 253

How To Consulting Case Study Case Studies 253

Tom Spencer

MARCH 4, 2022

Case Studies. There is a lot to think about when preparing for consulting interviews , and you may want to check out some of our other blog posts and guides for preparing your resume , creating your cover letter , and improving your network. Frameworks. Experiential Questions. Presentations. While these firms all hire Ph.D.’s

Interviews 88

Interviews Case Interview Engineering Case Study 88

Chad Barr

JUNE 26, 2009

By being aware of what messages you are sending through your actions, you can adjust them in order to align them so that what you do also tells your customers how your products and services meet and/or exceed their needs and wants. It is the action you convey.

Intellectual Property 40

Intellectual Property Case Study Case Studies Productivity 40

Harvard Business

SEPTEMBER 12, 2016

Perhaps your direct reports tend to get promoted faster or your team is more productive. ” It could be a new assignment at work, upcoming travel, or a new product lineup. Share a blog that he has written on LinkedIn. Case Study #1: Do your homework on who you’re meeting and engage the person as a human.

How To 28

How To Case Interview Interviews Meeting 28

CaseInterview.com

SEPTEMBER 9, 2019

These are examples of the note-taking approach I recommend during a case study interview. The other is for the structure of the case (this is the issue tree and this is the set of notes you would show the interviewer). Why are customers willing to pay so much more for the client's product, but not anyone else's?

Case Interview 40

Case Interview Interviews Data Exercises 40

Tsavo Neal

JANUARY 25, 2018

That said, methods like “Website” and “Blogging” are rather vague terms. That said, methods like “Website” and “Blogging” are rather vague terms. Can you simply set up a consulting website and start blogging and see an influx of leads for your consulting business? Case studies.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

It pays to have a well-designed consulting website , an up to date LinkedIn profile, and an active blog. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Inbound Services: Blogging for a Better Business.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 32

Marketing Case Study Case Studies Sales 32

Melissa Agnes

MARCH 20, 2014

We had been experimenting with different levels of product offerings and pricing models, and worked through an exhaustive process to get everything right. I learned firsthand how they used our product, what they’d like to see, and what they’d be willing to pay for – invaluable information to receive. Case Studies'

Management 95

Management Case Study Case Studies Media 95

Tsavo Neal

JUNE 15, 2017

As a consultant, your advice is your product. If you’re a management consultant writing an article on ag equipment product design, your content upgrade would be a resource related to ag equipment product design. As an upgrade, this could be something like a case study, whitepaper, or checklist.

Leadership 60

Leadership Consulting Case Study Case Studies 60

Tsavo Neal

NOVEMBER 9, 2017

He said he did a quick Internet search for ‘ag equipment product design’ and we were in the top few results. For your blog posts, consider using AMP. Embed your video’s into your blog posts, and you’ll increase time on page, leading to more SEO juice to the page. What this means for you: . Build More Links.

Video 68

Video Leadership Consulting Marketing 68