Harvard Business

APRIL 6, 2017

In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” Similarly, Facebook doesn’t specialize in purveying journalism, even though almost every news company posts articles on Facebook.

Media 33

Media Metrics eBook Software 33

Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 42

Media ROI Company Metrics 42

Harvard Business

JUNE 30, 2017

Almost half (49%) said that it was difficult to ensure a return on investment (ROI). The metrics we track include: productivity, cost savings in recruitment and training, quality, retention, and speed to promotion. These metrics can be converted into an estimate of ROI for the employer. Employers in the U.S.

Training 35

Training Training ROI Metrics 35

Harvard Business

OCTOBER 3, 2018

The impact went beyond the one specific metric. But, as an industry, we neither define nor measure well-being in a comprehensive way. I contend that what lies at the heart of the inconsistent results is not the programs per se but rather how we define and ultimately measure “well-being.”

How To 34

How To Metrics Groups ROI 34

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. By the end of this article, you will: . ROI calculator. Start discussions on your articles. Jon Jantsch, Duct Tape Marketing. ? Speaking Engagements.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JUNE 7, 2017

Determining the ROI for any cybersecurity investment, from staff training to AI-enabled authentication managers, can best be described as an enigma shrouded in mystery. Even the known costs, such as penalties for data breaches in highly regulated industries like health care, are a small piece of the ROI calculation.

ROI 28

ROI Metrics System Data 28

Harvard Business

MARCH 2, 2018

The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term. Bogdan Dreava/EyeEm/Getty Images.

Healthcare 33

Healthcare Metrics Engineering Financial 33

Harvard Business

SEPTEMBER 24, 2018

While the cultures of these spaces vary according to industry, geography, and so on, they are always different from their parent organizations (and often opposed to them). As one might imagine, demonstrating the ROI of this is difficult — most don’t even try. The latter is crucial. Corporate coworkers seek the same.

Company 34

Company Case Interview ROI Engineering 34

Harvard Business

NOVEMBER 14, 2016

The health characteristics of your workforce are distinct and vary by industry and region, as well as by employee age, race, educational level, and many other factors. The best cost structure may vary with your firm’s goals and metrics. Decide how you will evaluate the success of your digital therapeutics strategy.

Metrics 28

Metrics ROI Journal Study 28

Harvard Business

OCTOBER 8, 2018

With all the recent advances in technology, there is no doubt the health care industry as a whole gets an “A” in science. The tradeoff, however, is that we’ve become so focused on using the technology (as this HBR article points out) that we spend far less time listening to individual human stories.

Metrics 28

Metrics System Healthcare Culture 28

Harvard Business

JUNE 3, 2016

In our new research , the result of interviews with more than 100 client-side practitioners from a variety of industries, we examine four of the best practices brands can follow to create the most impact with online communities. Measure the ROI. Don’t underestimate the amount of work that’s required.

ROI 28

ROI Recruiting Recruitment Metrics 28

Harvard Business

MARCH 7, 2017

As we describe in our recent HBR article, “The New Sales Imperative,” the torrents of information, expanding array of options, and growing size and diversity of purchasing groups are leading to a kind of purchase paralysis: Customers are taking longer than ever to make purchases, and abandoning them more often.

B2B 32

B2B Travel Benchmarking Sales 32

Harvard Business

MARCH 21, 2017

For instance, if they love sports, perhaps you can invite them to join you for a game in the future; if they want to meet more people in the consulting industry, you could loop back next month with an offer to join you and a friend who’s a consultant for lunch.

Meeting 34

Meeting ROI Sports Metrics 34

Harvard Business

OCTOBER 1, 2018

However, there are many reasons to invest the time now to understand the technology and begin exploring specific marketing applications for your industry. An increasingly common response is to install ad blockers, a trend that is having a major punitive effect on the industry.

Marketing 35

Marketing Advertising Media Video 35

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. As a result of this integrated, agile approach, the company easily hit some early 2017 revenue targets with conversion rates that are four times what is traditionally seen in the industry.

Marketing 44

Marketing Agile Fashion Sales 44