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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Think about apparel products: in many countries, stores are still the primary place to buy clothes whereas in China, physical stores are in decline in favour of e-commerce. Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Psychographic segmentation.

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Apparel companies Stitch Fix and ThirdLove are two examples of companies that tout their use of data analytics and artificial intelligence in their services. The value of transparency Numerous industries benefit from insights into customer intent and preferences.

Data 29
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Job Hub: TOMS Jobs and Culture

Management Consulted

Today we highlight tremendous business analyst and post-consulting leadership jobs at TOMS. Whether someone is out shopping for apparel or looking to better our world, TOMS gives an opportunity for both. Are you an employer,recruiter, or hiring manager? 28% of Management Consultants Pursue Finance. Are you an employer?

Culture 100
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

An “operating model” — how a company organizes and manages its resources to achieve its strategic ambitions — is the bridge between strategy and execution. Second, they’re specific enough to help senior management make trade-offs. Yet change they must.

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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

But in a complex, multi-divisional company, managing brands across several products and geographies things get more complicated. Take Nike, marketing a core brand across a number of consumer categories with hundreds of footwear and apparel products all over the world. Manage up and sideways – with aligned targets and initiatives.

Apparel 56
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We Need to Ask How We Can Make Economic Growth More Inclusive

Harvard Business

” Scholarly publications like the Journal of Management Studies put out calls for new research that could inspire enterprise-level change. It’s an apparel manufacturer called 99Degrees Custom. Perhaps my favorite example is the MIT Inclusive Innovation Challenge.

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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

In foods, beverages, health, beauty, and apparel local variations really do matter. An over-reliance on inflexible organizational models when establishing centralized brand, product, or category management teams can be downright destructive, exacerbating global/local conflicts. The team manages a shared agenda.

Agile 50