Harvard Business

AUGUST 29, 2016

Many companies are busy mapping their customer experience and tracking customer activity across physical stores, call centers, e-commerce sites, and social media, gathering mountains of data from their own surveys, customer tracking systems, loyalty programs, and third-party providers. Turning data into action.

Retail 38

Retail Apparel Financial ROI 38

The Fearless Marketer

AUGUST 20, 2018

Developing a focused strategy is the most complex and challenging of the Five Pillars. That’s the power of a focused marketing strategy. You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Marketing 110

Marketing Industry Strategy Strategy 110

Harvard Business

SEPTEMBER 21, 2018

Only 13% of directors in the energy and utilities industry consider innovation to be a major strategic challenge, but the swift growth of renewable energy companies and such developments as the use of drones for monitoring oil and gas production suggest that no industry is impervious to the forces of innovation.

Telecommunications 30

Telecommunications Survey Biotechnology Industry 30

Harvard Business

JUNE 3, 2016

To develop a BDN, you work backwards, or right to left, from the agreed investment objectives and the expected benefits, and map the required changes to structures, processes, work practices, and how staff would need to work through to the new technology necessary to enable and sustain those changes. Insight Center. Sponsored by Accenture.

Tools 28

Tools Construction System Retail 28

Harvard Business

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. They will benefit the most from being mentored.

Energy 28

Energy Airlines Culture Retail 28

Harvard Business

JUNE 6, 2018

Apparel brands are investing especially heavily in online shopping capabilities and introducing interactive features that complement apps and websites. To get a clearer, more-complete picture, we studied actual decisions made by 1,500 apparel and footwear shoppers in the United States. Insight Center. Data-Driven Marketing.

Apparel 31

Apparel Retail Fashion Sales 31

Harvard Business

JUNE 8, 2018

Like many competitors in the apparel industry, Vineyard Vines has kept their operations lean in order to preserve operating margins. The solution that Fayez and his team have developed correlates customer behaviors and their interactions with the retailer’s online product catalog.

Retail 29

Retail Engineering Apparel Data 29

Harvard Business

DECEMBER 18, 2017

Over the course of several months, a digital platform was developed that could capture every fan interaction (whether a mobile check-in at the stadium, a profile update on the website, or a merchandise purchase online), deliver targeted promotional campaigns, and collect club mentions and other data from social media.

Sports 28

Sports Industry Data Media 28

Harvard Business

AUGUST 23, 2016

Republicans generally favor developing a pipeline of diverse candidates through director advocacy and mentorship, while Democrats are more likely to favor requiring that every director slate include diverse candidates, or that boards implement targets for diverse membership. chemicals, metals & mining, paper & forest products).

Telecommunications 28

Telecommunications Biotechnology Survey Healthcare 28