Harvard Business

JANUARY 19, 2018

Why is that some companies have great heads of strategy who make an outstanding contribution to their companies while others don’t? To answer this question, we evaluated a sample of 55 different heads of strategy and looked more closely at 11 who were particularly successful and 10 who were at the other end of the spectrum.

Strategy 28

Strategy Strategy Strategy& Chemicals 28

Management Consulted

OCTOBER 3, 2012

The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you. As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember!

Management 82

Management Case Interview Media Airlines 82

Harvard Business

MARCH 14, 2017

I have previously made the case that the UN’s Sustainable Development Goals (SDGs) have the potential to provide, for the first time, a framework for mobilizing companies to invest in sustainable development in an ongoing and scalable way, while also pursuing their own business interests. .” Make the business case.

Development 33

Development Company Case Interview Study 33

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

1 to 1

MAY 7, 2013

Marketing Research Articles. Customer Strategy Trends. Customer Strategy. 1to1 Case in Point. Strategy Speaks Blog. Customer Strategy. Mobile Marketing. Marketing by Permission! Marketing Blog. Sales & Marketing Effectiveness. Strategy Speaks. CRM Best Practices.

Media 51

Media Airlines Case Interview Trends 51

Confessions of a Consultant

AUGUST 6, 2017

I’ve admired Ray for many years and was doubly delighted when he was recently announced as the interim CEO of the airline, having been promoted from the role of HR Director. My lunch-buddy was making the point that this just wouldn’t happen in finance or marketing. “Sir, I think we have a case of human trafficking!

Engineering 45

Engineering Finance Case Interview Survey 45

MishTalk

JANUARY 27, 2015

It is obvious to me that our strategy is the Balkanization of the various hot spots in the world, Syria, Ukraine, Iraq and so forth. If you can understand German, here is a link to the Michael Lüders Interview on the German Phoenix TV station. I can tell you that we were issued AK 74s and would use them on a mission such as this.

Video 28

Video Government Policies Operations 28