Wakeman Consulting Group: Dave's Blog

DECEMBER 1, 2022

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. I’ve put together 8 key lessons that will help you do a better job researching your market so you can make more sales. There’s no order.

Sports 52

Sports Research Data Marketing 52

Management Consulted

MAY 25, 2014

In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.

Interviews 181

Interviews Culture Consulting Case Interview 181

Harvard Business

JULY 26, 2018

Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments. For example, Uber and Grab link riders and drivers, Airbnb links hosts and travelers, and Amazon links shoppers and sellers.

Recruiting 36

Recruiting Recruitment Transportation Advertising 36

Tsavo Neal

APRIL 27, 2017

So, I beg you, don’t design your own sales materials. Many sales are won and lost by simply by how you graphically represent yourself.” Online Advertising. They come for the content or the service, like booking air travel. The goal of advertising is to get people to act. Speaking Engagements.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Online Advertising. Online Advertising. LinkedIn advertising. The publication’s need to get maximum advertiser “bang” for the “buck” it spends on printing and mailing each print issue, means that only the most qualified readers actually get a printed copy. Speaking Engagements. Outbound Phone Marketing. Email Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

Management Consulted

OCTOBER 3, 2012

” “I was working in a wine shop during my undergrad and started to realize that I was able to close more sales by being a trusted advisor to my client rather than acting like a sales rep. The perks were fantastic – travel to new locations, work in different industries, client pays for the travel.

Consulting 204

Consulting Case Interview Interviews Engineering 204

MishTalk

AUGUST 7, 2013

Advertisers. Consumers opened their wallets some more in March, spending an average of $89, reflecting the normally expected seasonal spring increase in sales. All site content, including advertisements, shall not be construed as a recommendation to buy or sell any security. Global Economic. Trend Analysis. Sitka Pacific.

Trends 72

Trends Analysis Real Estate Financial 72

Harvard Business

MAY 11, 2017

Insist on ending the weekly sales meeting on time, and you’re more likely to keep your high-performing working-parent employees. People in careers that demand extended travel and prolonged periods of intense work naturally want to shut off in between projects. Advertise and destigmatize the resources your organization offers.

Company 30

Company Resources Advertising Policies 30

Harvard Business

JUNE 24, 2016

Advertising like “we’ve dropped our previously bloated fixed prices” to boost sales can taint Hamilton ’s brand. Thus, just as travelers do when booking an airline ticket, theatergoers can check various performances and choose the price that works best for them. So what should Hamilton have done?

Airlines 33

Airlines Hotels Sports Advertising 33

Confessions of a Consultant

JULY 1, 2018

As there’s always some migration to new consultants over time, decoys provided the opportunity to meet potential clients, albeit like flogging a 747 Aeroplane, it sometimes took a couple of years to get the sale over the line. With tons of options, you talk to a travel agent who has actually been to the place you’re thinking of visiting.

System 40

System Consulting Advertising Intellectual Property 40

Harvard Business

SEPTEMBER 8, 2017

For companies, this requires an unprecedented level of integration and coordination across every business unit, from sales and marketing to customer service, and across physical and digital channels. This is a break from the traditional paths of finance, sales, and operations to the top spot. Over: CMOs take over new responsibilities.

Enterprise 28

Enterprise Sports Marketing Software 28

Confessions of a Consultant

OCTOBER 1, 2017

and 90%+ will tell you ‘Advertising’, ‘Marketing’ & ‘R&D’. Using a creative technique from the world of advertising, the group managed to generate 4000+ ideas for customer service improvement (4,000 is not a typo) in a single-day session. What speed is the car travelling? ”

 That’s Advertising.

Energy 40

Energy System Advertising Management 40

Harvard Business

JUNE 12, 2018

Brands also use geo-fencing, or creating a zone around a business for advertisement targeting, in different locations for targeted promotional offers on mobile devices (via any digital platform the firm as access to, such as social media, email, or text). This can help increase short-term sales as well as build long-term brand loyalty.

Data 28

Data Media Guidelines Travel 28

Harvard Business

JULY 26, 2017

The study also found that consumers are more likely to call a business when making a high-value purchase in verticals such as auto, finance, or travel. According to the advertising and marketing advisory firm BIA/Kelsey , calls to businesses are expected to exceed 169 billion per year by 2020. Insight Center.

Hotels 28

Hotels Advertising Travel Survey 28

Harvard Business

DECEMBER 14, 2016

Tap women to power sales. With its Shakti initiative, Hindustan Unilever Limited (HUL) pioneered the concept of training local women as rural sales agents who sell Unilever products door to door in their communities. Nielsen has estimated they account for 36% of the country’s fast-moving consumer goods sales.

Marketing 28

Marketing Sales Productivity Development 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 40

Media Advertising Metrics Productivity 40

Harvard Business

JUNE 23, 2016

He broke off an advertising deal with the Republican National Committee (RNC) worth $1.3 A CEO’s stance on controversial issues can work for or against the company when it comes to sales. Earlier this month Jonah Peretti, the founder and CEO of global internet news company BuzzFeed, took a public political stand.

Media 30

Media Survey Company Fashion 30