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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Examples of Concluding Your Case Interview (Part II)

Tom Spencer

Also, we noted that since the client has ancillary products that are already in the same market, they’ve got a lot of the key relationships with retailers and distributors already worked out and operated, so that seems like a big benefit. He’s also an avid traveller with passion for FinTech, marathon, and blogging. Image: Pexels.

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The Ansoff Matrix

Tom Spencer

domestic air transport in America for cost-conscious business travellers). The four alternative growth strategies are: Market Penetration: a strategy to increase sales without departing from the original product-market strategy. This involves increasing sales to existing customers and finding new customers for existing products.

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Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Wakeman Consulting Group: Dave's Blog

In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. I’ve put together 8 key lessons that will help you do a better job researching your market so you can make more sales. There’s no order.

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Doubling a $400,000 Revenue Model With Business Trainer Blair Enns: Podcast #22

Consulting Success

Self-described “recovering consultant” Blair Enns is the CEO of Win Without Pitching, a sales training organization for creative professionals in the design, advertising, and public relations fields. It’s a sales training organization to creative professionals. I stumbled into advertising. Thank you, Michael.

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For Some Platforms, Network Effects Are No Match for Local Know-How

Harvard Business

On March 25 mighty Uber bowed out of Southeast Asia by selling its operation in several countries to local rival Grab. Three months after the sale, in June 2018, Toyota decided to pour $1 billion into Grab, in a bid to expand other offerings in the region including food delivery and electronic payments.

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Why consulting?

Management Consulted

While I was working with them, the focus of my PhD gradually shifted toward how economic integration and various factors (domestic, international, political, economic) have impacted Japanese companies’ corporate strategy and operations over the past couple of decades. That’s how I become interested in consulting.”