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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses, non-profits, and governments are all interested in increasing their online visibility, and digital marketing consultants have the ability to make this happen.

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Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Product category data: What are the trends in the specific product category? Reading Time: 6 minutes.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Case Study. Consider Product ABC from a leading retailer.

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Consulting in the medical device sector: A lesson on the importance of sociological know-how

Tom Spencer

Expertise in case studies is considered a given not just among the veterans of business life, but even for newly aspiring consultants, who wish to break into the consultancy industry. What we discovered is that European patients only consider a medical product credible if it is prescribed to them by their doctor.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

It wanted to become the next Kikkoman, which had so quickly turned Americans on to its soy sauce and stir fry products. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. . You could also start a coupon program.

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Email Marketing for Freelancers and Consultants

Kai Davis

Starting an email list and working at email marketing has been one of the most valuable things I’ve done for my business as a consultant in the last five years. Email marketing is one of the most valuable channels for freelancers. Email marketing can print money for your business. But email marketing is a long game.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.