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Why marketing should be investing in both the digital and the physical

The Source

Whether it’s the demise of the high street travel agent and the high street bank, the growth of online shopping, or the relationships we maintain in the virtual world, digital has impacted all our lives.

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Healthcare Branding: The Need for a Strong & Unique Brand

Tom Spencer

Serves as the foundation for marketing communications. So, with that being said, what are hospitals, health systems, and healthcare companies doing to build a strong brand and develop a clear and distinct position in the market? Understand the Market. Hospitals often do this via a marketing campaign. Builds trust.

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Wearable Technology in Healthcare

Tom Spencer

Based on a recent study by Global Industry Analysts , the global market for wearable medical devices is projected to eclipse $4.5 1 In the United States, the predominant market in this space, it is estimated that roughly 20% of Americans currently own a wearable fitness device. billion by 2020. Potential Benefits.

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3 Steps to Cultivate an Innovation Culture

Organizational Talent Consulting

Space travel alone is challenging, but reusing a rocket by landing it on a drone ship takes the complexity to another level. A financial services company engaged in investment banking and capital markets estimated the customer benefit of the Space X Falcon 9 reusable rocket. million per launch. This culture highlights coming in first.

Culture 52
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Fool Me Once Or Fool Me All The Time

Martinka Consulting

On June 2, 2018 Jason Zweig’s article in the Wall Street Journal was titled, “ The Fanciful Alphabet Soup Companies Use to Fool You.” This goes back to before the stock market crash of 1929. First, most of the creative Ebitda terms in the public market have nothing on the creativity used when selling businesses.

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Newsletter or Blog: which is better?

Rod Burkert

The Guide gives you insight about matters like firm performance, compensation, billing rates, marketing, and practice development. She blogs three times a week to an audience of known and unknown people who want to know what we’re up to and get tips on how to travel with their pets. And then I added video into my mix.

Travel 40
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Future of Healthcare: Virtual and Augmented Reality

Tom Spencer

According to a recent ABI Research study, VR services in the healthcare market generated around $9 million in 2017 and this is forecasted to grow to approximately $285 million by 2022. His free moments are spent traveling and enjoying sporting events with his wife and daughter. 8, 2018, p. Images: Flickr , Flickr. 2017.20800.